For consumers today, a grainy cup of instant coffee just won’t cut it. It’s all about Instagrammable grande soy latte creations sprinkled with chocolate dust and lashings of caramel. Oh, and it’s got to be sustainably sourced too. But with high streets dominated by the might of Costa, Starbucks and Caffè Nero, how can independent coffee shop owners compete?
Addressing that issue was the idea behind new podcast series Bean There Done That (available now), which provides practical advice to UK coffee shop owners on how to develop, scale and grow from key influencers in the industry.
With the big boys dominating the market, independents must avoid “getting stuck in the middle”, argues guest Jeffrey Young, MD of Allegra Strategies and founder of the London Coffee Festival, leaving the premium end of the market the only viable option. That means distinguishing themselves not only with their latte art, but also by capitalising on ethical and sustainable supply chains.
Indies can also learn from their more mainstream counterparts, the podcast argues, especially when it comes to understanding their customers. It offers solid guidance on the latest developments in technology, and what tools smaller coffee shop owners might try.
With a great mix of practical and strategic advice, this podcast does just what it promises, offering genuinely useful insights for coffee shop owners looking to expand their business. Whether it will help them compete with the might of the major high street players, however, is another matter.
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