The second phase of McVitie's £6.5m ad campaign for its core McV range features another biscuit fan demonstrating the Make yourself at home' strapline. Breaking on Monday (August 12) and running for four weeks, the ad focuses on the brand's White Chocolate & Raspberry Cookies. A hotel bellboy spies an opened pack in a honeymoon suite and is unable to resist, The end frame shows him tucking into the last cookie while wearing the bride's wedding dress. The two-strong cookie range (the second variant is Chocolate Chip) will also be backed by a sampling campaign. Aimed at women aged 20 to 45, it will target specifically female social occasions, such as Ann Summers lingerie parties. Marketing director Garry Biggs said the intention was to maintain the brand's profile. "The core brands, including Digestive and Rich Tea, are all experiencing double digit growth for the first time in five years," he claimed. {{P&P }}

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