Italian drinks group Campari has struck a deal with Carlton United Breweries for the distribution of its premium vodka brand SKYY.
Under the deal CUB’s subsidiary - The Continental Spirits Company - will distribute SKYY throughout Australia from February next year.
SKYY Vodka expands Continental Spirits’ Vodka portfolio at the premium end of the segment, building on its value brands Kirov Vodka and Karloff Vodka.
CUB managing director Jim King said: “The agreement with Campari Group for SKYY Vodka strengthens our international spirit brand portfolio and is in line with our strategy to secure a greater share of the Australian premium branded spirit market.”
Under the deal CUB’s subsidiary - The Continental Spirits Company - will distribute SKYY throughout Australia from February next year.
SKYY Vodka expands Continental Spirits’ Vodka portfolio at the premium end of the segment, building on its value brands Kirov Vodka and Karloff Vodka.
CUB managing director Jim King said: “The agreement with Campari Group for SKYY Vodka strengthens our international spirit brand portfolio and is in line with our strategy to secure a greater share of the Australian premium branded spirit market.”
No comments yet