Dairy <span id="Dairy"></span> – Page 163
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NewsTesco listing for Arla Middle Eastern lines
Arla has stolen a further march on the UK's ethnic market by quietly rolling out more products from its Middle Eastern Puck range. Puck Cream Cheese Spread (240g), Puck Medium Style Cheese (500g) and Puck Vegetable Cream (170g) went into...
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NewsVitalite pledges a return to Sainsbury’s
Dairy Crest has pledged to do its utmost to get Vitalite back on Sainsbury’s shelves after the dairy-free spread was delisted last month. Sainsbury’s stopped stocking Vitalite spread less than 18 months after it went into stores in May…
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NewsYeo Valley boy band The Churned racks up social media hits
Yeo Valley latest ad, featuring 'boy band' The Churned, has taken the social media world by storm. By Tuesday lunchtime fewer than three days after the ad first aired during a break in The X Factor The Churned's 'Forever' had received 249,004 views on...
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NewsDairy fears ‘setback’ from reduced-fat vote
One of the dairy sector's fastest-growing categories, reduced-fat products, could suffer a significant setback as a result of the EU, Dairy UK has warned. As The Grocer went to press, an EU standing committee was expected to approve...
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NewsWenisch to implement big growth plan at Nom
Nom UK CEO David Potts is leaving the business at the end of 2011 ahead of a major expansion drive by the yoghurt maker. His role is not being replaced and responsibility for UK operations is passing to the company's international CEO...
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NewsNom parts company with UK boss Potts
Nom UK boss David Potts is to leave the business at the end of the year. Responsibility for Nom’s UK operations will pass to Nom International chief executive Christoph Wenisch, who joined the company earlier this year.
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Comment & Opinion
Nice little churner
The X Factor: synonymous with tearful contestants, ridiculous ‘twists’ and, these days, extravagant ads for yoghurt.
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NewsTesco undercuts the big Cheddar brands with Mu own label
Five months after The Grocer first revealed that Tesco planned to launch a new Cheddar brand with Adams Foods, Mu Cheddar is now hitting shelves. The six-strong range which comprises 350g blocks of mild, medium, mature and lighter mature…
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NewsCrusha adds desserts range to brand mix
Milkshake mix brand Crusha has expanded into ambient desserts. The Crusha kids desserts range, rolling into mults now, consists of two pot products Fruit Jelly Pots (rsp: 49p) and Milkshake Puds (rsp: 49p) and two kits for kids to make…
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NewsPilgrims and Tickler hit in latest Cheddar cull
Pilgrims Choice and Tickler have lost their listings on Morrisons’ pre-pack Cheddar fixture following a range review of the supermarket’s cheese lines. Pilgrims Choice had previously been listed with its mature Cheddar and Tickler with a…
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NewsWindswept look for Mull of Kintyre
First Milk has revamped its Scottish Mull of Kintyre Cheddar, giving it new packaging and a new logo. The new packs, rolling out to the mults later this month, feature a windswept landscape that First Milk says highlights the “provenance,…
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NewsCampaign Trail: Müller’s Wünderful Nü rüse
Cartoon favourites Yogi Bear and Muttley from Wacky Races are about to star in a £20m campaign for Müller. Wünderful Stuff, which also features Mr Men characters, kicks off on 8 October with a 90-second ad shown during ITV1’s The X Factor and…
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NewsCartoon legends line up to give Müller some wünder stuff
Müller has teamed up with big-name Hollywood animators including Warner Bros and Universal Studios to launch a new £20m ad campaign starring a host of famous cartoon characters.
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NewsYeo! After rapping farmers comes the dairy boy band
Yeo Valley is following up on last year’s smash hit ‘rapping farmers’ ad campaign by launching a boy band called The Churned. Featuring Aiden, Zak, Bradley and Matt, the debut single ‘Forever’ goes live during the first ad break of…
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NewsMilk Link has £20m in line for Lockerbie
Milk Link is to pump £20m into its Lockerbie Creamery, enabling it to produce an extra 12,000 tonnes of cheese a year. The investment will allow Milk Link to increase production to over 37,000 tonnes of cheese per year, with Lockerbie…
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NewsArla relaunches House of Castello with new ads
Arla is to roll out a major new ad campaign to support the global relaunch of its House of Castello cheese brand and reposition it as the “New World wine” of the speciality cheese category. In the UK, House of Castello which was…
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NewsYazoo maker spending on pasture milk
Yazoo maker FrieslandCampina has announced it is investing 45m a year to promote milk from pasture-fed cows. The Dutch dairy giant said it would pay farmers who committed to using outdoor grazing rather than keeping their cows indoors …
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Analysis & FeaturesWill the Aylesbury megadairy be delivered on time by Arla?
After a two-year battle, Arla’s bold plan to build a new state-of-the-art dairy has been given the green light. But at what cost? Richard Ford reports
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NewsClover Lighter gets OAPs to sing praises
Dairy Crest is launching a new TV push for its Clover Lighter dairy spread, featuring a choir of eccentric old-age pensioners. The ad, which debuts on 8 October during ITV1's The X Factor, sees the choir perform a version of A Tribe...
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NewsWiseman to introduce ‘greener’ bottle caps
The dairy industry is set to radically increase the use of recycled material in milk bottles thanks to the rollout of a new generation of 'tinted' milk bottle caps. At present, one of the key barriers to increased use of recycled plastic...