Dairy <span id="Dairy"></span> – Page 176
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Wiseman denies link to profit warning as Tesco joins milk war
One of Tesco’s biggest milk suppliers has insisted that a profits warning issued on Thursday was unrelated to Tesco’s decision this week to go head to head with Asda on retail milk prices for the first time.
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Wyke Farms aims to be no2 in branded Cheddar
Wyke Farms is revamping its Cheddar range and embarking on its biggest-ever campaign this autumn in a bid to become the number two Cheddar in the UK.
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As discounter threat subsides milk sales are still growing
In four years, discounters have more than doubled their share of milk sales. How? And do the mults care? By Adam Leyland and Elinor Zuke
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Campaign Trail: Winter ice cream enticement
Chocoholics are the focus of Häagen-Dazs marketing plans as it kicks off a £2m push for its chocolate ice creams. The Intensely Irresistible campaign launches on 13 September with another airing of the 'Ballet' TV ad, showing a couple sharing a...
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Müller returns to big pots with 450g yoghurts
Müller Dairy is going back into the big pot yoghurt market next month after a seven-year absence from the fixture.
The dairy giant is launching Müllerlight as a 450g pot the first time it has sold any of its yoghurts in a big pot… -
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Alpro teams up with Jamie in TV tie-up
Alpro is hoping that some of Jamie Oliver's Midas touch will rub off on the brand by agreeing a sponsorship deal for Jamie's American Food Revolution.Jamie's new series will debut on Monday 13 September, and Alpro branding will feature...
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Creamfields festival in Tesco trademark scrap
The organisers of the Creamfields dance music festival, which took place last weekend, are embroiled in a trademark dispute with Tesco over its use of the Creamfields brand for own-label dairy lines.It has emerged that Cream Holdings,...
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Picture This... Cravendale in the pink
Cravendale is supporting Asda's Tickled Pink Breast Cancer Awareness campaign with the launch of limited-edition pink milk cartons. One-litre cartons of Cravendale skimmed milk will be sold in 200 Asda stores between 6 September and 1 November, and...
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Arla follows Unilever in pushing umbrella brand
Arla Foods UK has embarked on a major new communications and rebranding drive to increase consumer awareness of the brand behind household brands such as Anchor, Lurpak and Cravendale.
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First Milk plans to seize no3 Cheddar brand slot
First Milk is revamping its Lake District brand in a bid to turn it into the country's number three Cheddar brand within the next five years.New packaging for The Lake District Cheese Co. is being rolled out across the multiples from...
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Müllerlight Inspired by... new TV advert
Müller is aiming to cream off extra sales for its new Müllerlight 'Inspired by...' range with a new £1.5m campaign.A TV ad, which hits screens next week, shows three female friends lost in their own dreamworld as they enjoy the fat-free...
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Arla Foods muscles into cottage cheese with own-label lines
Arla Foods has made its debut in UK cottage cheese and taken half the own-label market in one go. The UK subsidiary of the Scandinavian dairy giant started supplying own-label cottage cheese to Tesco last week and will supply Asda from...
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New smoothie has UK-only ingredients
The first smoothie to be made exclusively from British milk and fruit has launched into Waitrose. Frumoo is made from fresh milk and fruit and comes in a resealable pouch. The brainchild of marketer Maria Leavesley, it was developed...
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Cost-cutting tactics help First Milk return to profit
First Milk has "turned the corner" having converted last year's £9.9m loss into a profit in its latest results.
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WI wages into milk price war
The National Federation of Women’s Institutes (NFWI) has waded into the milk price war by calling for reassurance from supermarkets that they will support British dairy farmers. The move comes after Asda cut the...
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Commodities: Bitter winter turns up the pressure on milk powder prices
Prices for milk powder stabilised in July but they may start to go up again if a cattle feed grain shortfall hits milk supply says Liliana Gonzalez of Mintec
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Ginsters Balti chicken spices up pasty range
Ginsters is replacing its Ham, Leek & Cheese Cornish pasty with a Chicken Balti variant, and is pledging to keep the nation's love of spicy food in mind for future launches. The Chicken Balti Pasty (rsp: £1.99), which hits shelves...
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Kershaws launches veggie ready meals
Kershaws Quality Foods is launching its first range of frozen vegetarian ready meals this autumn under a cheeky twist on the 'I can't believe it's not butter!' banner. The chicken-style soya kievs, vegetarian bangers & mash and nut...
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Women’s Institutes go back into battle over milk price war
The National Federation of Women's Institutes (NFWI) has waded into the milk price war by calling for reassurance from supermarkets that they will support British dairy farmers.The move comes after Asda cut the price of four pints from...
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Cravendale kicks off loyalty programme
Cravendale is launching the first-ever customer loyalty programme for milk, with the introduction of an on-pack collector scheme on its bottles next week. Special promotional versions of Cravendale's two-litre milk bottles will go on...