Dairy <span id="Dairy"></span> – Page 197
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Whatever next? How about some fruity butter?
Manufacturers in this category don't have it easy. They face satisfying shoppers who want to eat healthily but are unwilling to compromise on taste or convenience. They've already gone a long way to achieving the first by introducing low-fat and...
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advertising watch: can Anchor campaign spread the feelgood factor?
Arla ploughed £10m into its Anchor brand last summer in a bid to reposition it as the only free-range option on the market. Relaunching the brand as The Free Range Butter Company, announced in May last year, and comprising television,...
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Dairy intolerants boost goats milk sales 16.5%
Sales of goats milk continue to soar as lactose-intolerant consumers start to wise up to its health and flavour benefits - sometimes at the expense of soya. Fresh goats milk sales have shot up 16.5% in the past year, with the retail...
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Rodda's appeals to what women want
Cornish clotted cream specialist Rodda's has launched its first-ever TV advertising campaign this week. The adverts, which will be aired in the ITV Central region over a five-week period, will feature the tagline Too Good for Words and...
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Omega-3 removed as Vitality is relaunched
Müller UK has signalled that the UK's obsession with brain boosting ingredient Omega-3 could be on the wane by removing it as an ingredient from its Vitality brand just three years after adding it. The company is relaunching its...
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There's a wealth of alternative choices
Sir; Cutting down on meat and milk has been little-disputed advice in the past few years and has stimulated redoubled campaigning. Goods rated meat-free, dairy-free, and cruelty-free combine interests in tackling obesity, waste, and...
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Going beyond liquid assets
Soya suppliers have spotted the potential beyond 'milk', and are turning to non-traditional soya products to develop interest, with considerable success. Sales of soya yoghurts are up 27% to £18.9m and they now form the second-biggest...
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Research Notes
In the past year 'dairy' soya products such as milk, yoghurt and desserts have become increasingly popular, shaking off their image of being consumed only by health food nuts or those allergic to dairy. The sub-category has grown solidly...
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Milk Link defies costs to push up sales 2.8%
Milk Link has defied the cost pressure in the dairy industry to post a strong set of full year financial results. The farmer-owned processor this week reported a 2.8% increase in turnover to £523m for the year to 29 March, with EBITDA...
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Campaign trail: Unilever's Hellmann's mayonnaise
Unilever is highlighting its switch to free-range eggs across its Hellmann's mayonnaise range with a new TV campaign. Breaking on 1 July, the ad will focus on the quality and provenance of the product's three core ingredients - free-range...
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Sainsbury's trials high-welfare milk
A new 'ethical' milk sourced from higher-welfare cows and packaged in a new recyclable pouch is being trialled in 35 Sainsbury's stores.Developed by the Contented Cow Company, Freedom Food-certified Precious Milk went into stores last...
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Feed costs set to push up organic milk price
The price of organic milk could rise by as much as 16p for four pints this year if production costs continue to soar, a new report has warned.Each 1ppl increase in the farmgate price would add 3.2p to the price of a typical price of a...
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Wake up to a healthy breakfast partnership
They have always been the cornerstone of British breakfasts , but despite being the apparently perfect match, milk and cereal have tended to promote themselves as separate entities. That all changes next week with the launch of the first...
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What the papers said
?Sainsbury's has started selling milk packaged in a recyclable plastic pouch in 35 of its stores to try to reduce packaging waste, according to The Times. The pouches, produced in partnership with Dairy Crest, are claimed to reduce milk...
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"To have pulled Tropicana after such a short period would have been like turning down JK Rowling's little wizard"
The credit crunch has replaced 9/11 as the excuse for everything. So how are we to view the delisting of Müller's One a Day? (p4, p56)It was a nice product: on trend, ticking lots of boxes, such as health and convenience. And in less...
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Soaring costs blamed for One a Day's failure
Müller has axed its £12m One a Day brand, blaming rising costs for forcing it to increase its price and its failure to meet sales targets.The range of five yoghurts and three yoghurt drinks, which was less than a year old, will be phased...
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Kraft plots sister brand to Dairylea
Kraft looks set to launch the first sister brand to Dairylea in the cheese spread's 50-year history. It has applied to register Creamylea as a trademark under a number of categories, including yoghurts, cheese and cheese products as well...
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Radox's pamper lines inspired by smoothies
Radox hopes to cash in on the smoothies trend with the launch of a 'smoothies for the body' shower range containing cranberry seeds and real yoghurt among its ingredients.The brand, known for its herb-based products, said "incorporating...