Dairy <span id="Dairy"></span> – Page 240
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Ski makes tracks for breakfast
Nestlé is set to stir up competition in the long-serve yogurt drinks market with its own launch into the sector.The move follows last week’s revelation in The Grocer that Müller is also planning an assault on the category.Nestlé’s Ski...
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A dairy ring
Lord of the Rings star Orlando Bloom is set to give a boost to the image of milk and milkmen.The Dairy Council said it hopes his latest film ‘The Calcium Kid’ will pay dividends for the milk sector.Bloom plays a milkman who ends up...
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Consumer feedback
>>Taste and texture remain driversThe butters and spreads market is a fascinating barometer of our volatile attitudes to health and the role played by diet. Our database reflects significant new product activity in the mid-1980s...
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Wyke radio
A cheesemaker is investing £50,000 in a series of radio adverts. Wyke Farms will be using the ads to promote the launch of its extra mature farmhouse cheddar, re-branded as Just Delicious.The 30 second ads follow the theme of how the taste...
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Cravendale bowls into Leicestershire
Cravendale fresh milk produced by Arla Foods UK will be the new sponsor of Leicestershire County Cricket Club for the next three years.Cravendale brand manager, Stuart Ibberson, said: “Cricket and milk provide the perfect partnership, as the...
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Dr Oetker buys Onken
German food giant Dr Oetker said that its subsidiary, Dr August Oetker Nahrungsmittel, has bought privately owned dairy company Onken.No financial details were disclosed and Dr Oetker said that the two brands would remain...
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We can make it work
Budgens and the Ilchester Cheese Company have shown that buyers and suppliers do not have to be constantly at each other’s throats. Liz Hamson reportsAsk suppliers what they really think of buyers and you can usually expect an...
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Cadbury goes to war with Roses
Cadbury is planning to lay down the gauntlet to luxury chocolatier Thorntons this Christmas. The confectionery giant is throwing its Roses brand into the premium arena with a Luxury Collection of milk, white and dark chocolates.Retailing for...
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Last Post for Douglas
Lurpak brand ambassador Douglas the Butterman has melted into marketing history.The trombone-playing figure has been axed by Arla in favour of a new campaign that aims to play on the number one butter brand’s Scandinavian heritage.The...
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Yop seeks a place at breakfast table
Yogurt drink Yop is getting its first TV campaign in a bid to make the brand a breakfast table staple for teenagers.Owner Yoplait Dairy Crest is investing £3m in the push, which breaks next week, about half the brand’s current value at the...
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Death of vernon
The dairy industry is mourning the death of Tony Vernon, who passed away this week following a nine-month battle with cancer.Tony, 66, struck out on his own after leaving Embertons, which was then part of the Milk Marketing Board’s...
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Dawn Dairies brings Omega-3 factor into play with Irish milk brand launch
Another week, another milk launch, as Ireland’s Dawn Dairies unveiled the first Omega-3 fortified fresh milk. The company, part of Kerry Foods, has launched Dawn Omega Milk in the Republic.The product, created through collaboration with...
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Milk fixtures get churning
The quest for added value is adding some cool to the milk shelf. Ed Bedington reportsOnce upon a time, there was a pint of milk or a four-pint flagon – and that, to be frank was as exciting as it got. The last biggest innovation in...
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Excelling in their field
Innovation, diversification and commitment are the hallmarks of the NFU Excellence Awards national winners. Julian Hunt reportsTake a carrot grower, a cheese producer and a farm shop retailer, and what do you get? Three of the...
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Doubting the dilutable
Buyers have expressed doubts that consumers will be able to differentiate Britvic’s new Robinsons for Milk dilutable squash from milkshake lines.Rolling out next week, the soft drinks specialist’s new line, which contains 10% fruit juice, comes...
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Dairies defend farmgate milk prices
Market forces are to blame for the dismal farmgate price of milk and not greed by retailers and processors, MPs were told this week.Chief executives at the UK’s largest dairy companies told the Commons environment, food and rural affairs...
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Soignon champ
Soignon’s Chevre de Caractere Goat Camembert – Supreme Champion at the World Cheese Awards – will now be available in the UK through Waitrose. Waitrose, the first UK retailer to offer the award winning Chevre de Caractere, is making it...
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Danone and Yakult form alliance
French group Danone has struck a deal with Japanese dairy products company Yakult Honsha, to accelerate the growth of both companies’ functional food and beverage products.Under the agreement Danone – which has a 20% stake inYakult – will...
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Flora pro.activ gets into milk drink and yogurt
Unilever Bestfoods is extending its Flora pro.activ range with a new milk drink plus a yogurt. UB said that Flora pro.activ yogurt and milk drink – like its pro.activ spread – contain plant sterols which, when used with a healthy diet and...
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Flora gets Pro-activ in Benecol territory
Cholesterol-busting spreads brand Flora Pro-activ has laid down the gauntlet to rival Benecol by throwing yogurts and milk into its mix.Rolling out to chillers from mid-March, the yogurts will come in an assorted multipack of four and an all...