Dairy <span id="Dairy"></span> – Page 241
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Tuned to the school run
Nestlé has earmarked £2.5m in support for its Nesquik milk drink with radio advertising, posters and radio sponsorship.Kicking off on March 8 and targeting mums, the campaign aims to establish Nesquik as the ideal drink for kids coming home...
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Milk Link gets into cheese production with takeover of Glanbia’s UK facilities
A leading dairy co-operative is set to become a major player in the cheese sector with the acquisition of the UK operations of Ireland’s Glanbia.Farmer-owned Milk Link has joined forces with Glanbia to set up £22.5m joint venture Cheese Company...
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Milk Link and Glanbia in joint venture
Ireland-based dairy group Glanbia has set up a £22.5m joint venture with the UK co-operative Milk Link to serve the UK cheese market.The venture to be known as Cheese Company Holdings will be 75% owned by Milk Link and 25% by Glanbia....
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Peninsula vote
Shareholders of Peninsula Milk Processors have voted in favour of the proposed acquisition by Milk Link. The takeover by the farmer-owned dairy co-operative further strengthens its operations.Peninsula is based in Okehampton, Devon, and...
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Milk for our body clock
St Helen’s Farm is launching a branded cows’ milk which it says is an to aid sleep.Night Time Milk, which has secured a listing in Sainsbury, comes two years after Red Kite Farms launched Slumber Bedtime Milk, which is stocked by Waitrose....
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Kemp goes milky
Former Eastenders heart-throb Martin Kemp has joined the campaign to boost the Scottish milk market.The actor is the latest star to sign up to the Scottish Diary Marketing Company and Milk Development Council’s £500,000 White Stuff Milk...
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Müller looks to McVitie’s corner
Yogurt giant Müller is in talks with biscuit maker McVitie’s after pulling the plug on its manufacturing deal with Kellogg. Müller Corner variants featuring popular cereals Rice Crispies,Coco Pops and Frosties will disappear from chillers at the...
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Philadelphia gets new flavours
Kraft Foods is introducing two new variants to its Philadelphia soft cheese portfolio backed by a £1.5m multi-media support campaign.New Mediterranean Vegetables is on supermarkets shelves now, in the standard 200g pack, whilst Cracked...
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Bertolli ad cuts a dash
An 84-year-old runner is the star of a TV and press campaign for Bertolli olive oil spread.The activity, on air from Monday (February 2), forms part of the Unilever brand’s £10m marketing budget this year.Aimed at highlighting the...
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Milk brand called Moo
Integrated dairy business Milk Link is launching its first branded product, a long-life milk range called Moo.Rolling out now, the skimmed, semi-skimmed and whole milk UHT offerings will be available across the grocery spectrum in Tetra...
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Milk brand called Moo
Integrated dairy business Milk Link is launching its first branded product, a long-life milk range called Moo.Rolling out now, the skimmed, semi-skimmed and whole milk UHT offerings will be available across the grocery spectrum in Tetra...
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Kerry Foods focuses on forecourts
Chilled food supplier Kerry Foods Direct to Store has named Joanne Wrate national account manager to grow sales in the forecourt sector.She joins from Müller Dairies (UK) where she was a national account manager working on Müller yogurt and...
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New cheese like ‘cigarette that cures lung cancer’
A branded cholesterol-reducing alternative to cheese will bring two million consumers back to the cheese fixture, according to Angel Technology whichdeveloped the process. CEO Dr Stephen May said Heartily Healthy was “like a cigarette that...
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Support hikes
The support prices for UK butter skimmed milk powder were pushed higher by the weak pound during December.The butter intervention price rose on average by £30 per tonne on the November level to £2,073 per tonne. Similarly, the...
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Shape takes a knock
Müller has successfully challenged rival Danone’s claims that its Shape yogurt was “virtually fat free ".Advertising watchdogs told Danone to drop its “misleading” health claims after a magazine ad for Shape which said the product was “Now...
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Nestlé sells dairy unit in Turkey
Swiss food giant Nestlé had sold its dairy business in Turkey to French group Danone for an undisclosed sum. Nestlé said the disposal, which would include its chilled dairy and UHT milk products, would allow it to focus on its core...
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Top Products survey: Dairy Cheese
The brands are giving own label some seriously strong competition in the pre-packed market while processed cheese is capturing the kids’ imagination, especially as a savoury lunchtime snack The growth of pre-packed cheese continues...
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Top Products survey: Dairy Drinks
Yop has more than held its own against the flurry of activity from probiotic yogurt drinks and is the only regular brand in the sector’s top five. Frijj’s strong performance has buoyed flavoured milksProbiotics have come a long way...
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Top Products survey: Dairy Yogurts & Desserts
Heavyweight support above the line and promotions help Müller to reign supreme in a sector that is driven by adult tastesMüller’s dominance continues, though other manufacturers are making innovative and value-adding...
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Arla faces strike action
Milk supplies to Britain's supermarket chains could be under threat over Christmas after workers at Arla Foods voted for industrial action over pay.The GMB and Transport and General Workers' Union said workers at Arla had rejected a 3% pay...