Dairy <span id="Dairy"></span> – Page 247
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Low fat range gives Müller desserts the Halo effect
Müller is turning its attention to its low fat range with the launch this month of a range of desserts called Müller Fruit Halo. The yogurt giant is also giving its Müllerlight yogurt portfolio a packaging facelift with clearer pictures of the...
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Executive moves at Dairy Crest
Dairy Crest has appointed Peter Thornton to the board as an executive managing director, with effect from April 1.Meanwhile, Chris Roberts, executive MD since joining Dairy Crest following the acquisition of the Unigate dairy and cheese...
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Kraft Foods pushes Dairylea Lunchables
Kraft Foods is gearing up for easter by investing up to £1m in a promotional link-up between Dairylea Lunchables and Cartoon Network.The promotion will be supported with a multi-media campaign, including terrestrial and satellite TV...
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Seriously Strong gets first TV ads
Cheesemaker McLelland & Son is to follow its Seriously Strong Cheddar’s controversial ‘Safe sex, dangerous cheese’ poster and press campaign with the brand’s first TV commercials. A total of £2m has been earmarked for the ads, a substantial...
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Rosenborg ad rapped by asa
Arla Foods has been rapped by advertising watchdogs for claiming its Rosenborg Danish Blue cheese is Britain's favourite blue cheese brand'. The Advertising Standards Authority upheld a complaint from the Stilton Cheese Makers Association that...
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Alpro gives £5m answer
Dairy-free supplier Alpro is to spend £5m marketing its products in 2003. The move follows last week's report in The Grocer that rival So Good is to spend more than £2m on a new TV campaign. Alpro, which is fighting with So Good for...
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Parmalat to close East Anglian dairy
Parmalat Dairies will close its Mildenhall dairy in Suffolk at the end of June resulting in 150 redundancies.Parmalat Dairies UK managing director Chris Ball said the pressure of rising milk prices had made yogurt-making at the site...
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So Good to get into bed
So Good is hoping the fortunes of its soya milk offering will get even better when it launches a new TV ad later this month. Aimed at tapping into a younger market, the new ad follows last year's successful campaign which saw 1960s icon Twiggy...
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Dunking on the double
Dairylea is gearing up for a busy round of activity with promotions on two key brands. The Dunkers range is getting a new flavour Salt and Vinegar Twist which which will benefit from a £750,000 TV campaign running until April to highlight...
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Le Riche's Stores makes Bagot MD
Channel Islands food retailer Le Riche's Stores has promoted Andrew Bagot to managing director. He will replace Kevin Keen who is leaving to join Jersey Milk. Bagot, aged 37, has extensive experience over the past 10 years in store operations,...
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Flying on a wing and a prayer
Sick of the old 9-5 and looking for a new challenge? If being strapped to a vintage biplane and doing a spot of gymnastics at 1,000 feet is your idea of fun, look no further. Utterly Butterlys Europe's only professional wingwalking team is...
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Chocolates join toffees
Walkers Nonsuch, best known for producing speciality slab toffee, is adding chocolate products to its repertoire with the launch of Milk Chocolates with Toffee Centres. The newcomers, which boast a double coating of milk...
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Cadbury milks it in US
Confectionery and drink giant Cadbury Schweppes has entered the milk market Stateside targeting young adults with the launch of a range of flavoured milk drinks under the brand name Raging Cow.Produced by Cadbury’s US subsidiary Dr Pepper/...
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Asda product recall
Asda has warned its shoppers to return a number of products, which have been mislabelled with a milk-free icon and available at its stores from next Monday, February 17.The products do not contain milk but have been produced at a factory...
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BRC in milk call
The British Retail Consortium has called on the government to help tackle yo-yo milk prices caused by a glut every spring. Food policy director Richard Ali said it was vital milk supply was better matched to demand to stop the annual collapse in...
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Nesquik powers up
Nesquik is heading back to TV screens as part of an £8m round of support for the brand this year. More than a quarter of the spend (£2.5m) is going on a new ad for the Nesquik powdered milk range. Hitting screens on February 3, it will be the...
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There's more from Potter
Every Flavour Chocolate, the latest in Masterfoods' Harry Potter licensed confectionery line, is set to reach shelves in April. Coming in purple packaging to echo the teenage wizard's school robes, the dark, milk and white chocolate balls have...
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The uphill slope
Ski pledges slick innovation in its fightback. Helen Gregory reports The boss of Nestlé's chilled dairy division is blunt in his assessment of the once-popular Ski yogurt brand. "It was seen as old-fashioned, having zero innovation and suffering...
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McDonald's to take on organic milk
Organic milk is set to get a big boost from fast food giant McDonald's. The chain is to start offering its customers organic milk in 250ml bottles from the beginning of February. The Organic Milk Suppliers Co-operative will be supplying the...
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Yazoo school first kicks in
Flavoured milk drink Yazoo is kicking off a new promotion for the brand after joining forces with the Schools Football Initiative (SFi). It is Yazoo's first sponsorship link up and will include joint promotional activity with SFi's major...