All Dairy articles – Page 11
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Comment & OpinionChocomel chucks everything at random ad campaign
Chocomel is looking to cover a lot of ground with its new ad
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NewsCo-op and Waitrose launch ‘Best of British’ sections
The supermarkets have followed similar moves by Aldi, Morrisons, Sainsbury’s and Ocado
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NewsActivia launches new gut health recipe and redesigned packs
The new recipe has been designed to support a healthy gut with calcium and a mix of live cultures
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NewsArla invests £179m to become ‘global mozzarella player’
The investment will allow the dairy co-op to ‘significantly’ increase mozzarella production for export markets
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NewsKerry Dairy launches category first oat & dairy blended product range
The range includes a Blended Oat & Dairy Cheddar, Milk, Butter and Spreadable Butter
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Analysis & FeaturesHot cross bun taste tests and UPF dupes dominate TikTok
Unpack the memes and puns of the week on social media across fmcg
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Comment & OpinionKerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
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NewsOnken launches Paddy McGuinness-fronted ad push
The integrated campaign will set out to help the nation make time to ‘feed their inner happiness’ with tongue-in-cheek content featuring McGuinness
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NewsChocomel launches £5m marketing campaign
The milk drink brand has created a TV advert to raise brand awareness and increase penetration under the tagline ‘When Life Gives you Chocomel’
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NewsFarm Shop & Deli Retailer Awards 2024 finalists revealed
Expert judges from across the specialist food and drink industry whittled down hundreds of entries
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Comment & OpinionHow Philadelphia tapped into emotion to grow sales 20%
Spending big on marketing to bolster one of the category’s more expensive cream cheese brands won’t sway consumers to buy in a cost of living crisis. Or will it?
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Category ReportDairy drinks trends 2024: All aboard the kefir train
As volumes of flavoured milks lose steam, drinkable yoghurt is chugging ahead – and brands expect to pick up even more speed
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Category ReportDairy drinks trends 2024: Cornering the café crowd
As inflation continues to weigh on shopper wallets, savvy RTD coffee brands are nicking customers from baristas
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NewsKids’ yoghurt losing out to high-sugar foods such as biscuits: Yoplait
A new report by the brand calls for the backing of major supermarkets to revive sales
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NewsThe Collective launches limited edition strawberry matcha yoghurt
The triple layer yoghurt sandwiches strawberry compote, gourmet yoghurt and matcha sauce
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NewsKerrygold explores power of connections in new advertising campaign
The multichannel campaign, ’May your table always be full’, is designed to explore the power of reconnecting with friends and family at mealtimes
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NewsAll Things Butter secures first in-store supermarket listings
The organic British dairy brand said the new nationwide listings marked a significant milestone for the brand
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NewsButlers Farmhouse Cheeses snaps up Tunworth owner Hampshire Cheese Co
The deal made Butlers the UK’s largest independent soft cheesemaker, Butlers said
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NewsFlora unveils next iteration of its Skip the Cow campaign
The campaign, created by creative agency Pablo, will go live over the next 12 months with a hero TV advert, large scale OOH and digital plan
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NewsRichard Williams appointed UK&I CEO of Müller Yogurt & Desserts
Williams has over 20 years of senior experience in marketing, commercial and general management