All Dairy articles – Page 166
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Analysis & FeaturesWill the Aylesbury megadairy be delivered on time by Arla?
After a two-year battle, Arla’s bold plan to build a new state-of-the-art dairy has been given the green light. But at what cost? Richard Ford reports
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NewsYeo! After rapping farmers comes the dairy boy band
Yeo Valley is following up on last year’s smash hit ‘rapping farmers’ ad campaign by launching a boy band called The Churned. Featuring Aiden, Zak, Bradley and Matt, the debut single ‘Forever’ goes live during the first ad break of…
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NewsArla relaunches House of Castello with new ads
Arla is to roll out a major new ad campaign to support the global relaunch of its House of Castello cheese brand and reposition it as the “New World wine” of the speciality cheese category. In the UK, House of Castello which was…
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NewsMilk Link has £20m in line for Lockerbie
Milk Link is to pump £20m into its Lockerbie Creamery, enabling it to produce an extra 12,000 tonnes of cheese a year. The investment will allow Milk Link to increase production to over 37,000 tonnes of cheese per year, with Lockerbie…
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NewsClover Lighter gets OAPs to sing praises
Dairy Crest is launching a new TV push for its Clover Lighter dairy spread, featuring a choir of eccentric old-age pensioners. The ad, which debuts on 8 October during ITV1's The X Factor, sees the choir perform a version of A Tribe...
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NewsWiseman to introduce ‘greener’ bottle caps
The dairy industry is set to radically increase the use of recycled material in milk bottles thanks to the rollout of a new generation of 'tinted' milk bottle caps. At present, one of the key barriers to increased use of recycled plastic...
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NewsPlastic fantastic for Sainsbury’s peanut butter
Sainsbury’s has switched its peanut butter jars from glass to plastic, in a move the retailer said would reduce carbon emissions by more than 150 tonnes a year. Packaging has been cut by 83% - or 882,000 kilos – as a result of the change, meaning the lighter jars require less fuel to transport.
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NewsLurpak foils to ‘honour’ Christmas
Arla is looking to keep Lurpak at the forefront of consumers' minds this Christmas with two seasonally-inspired inner-foil designs. Part of Lurpak's current Good Food Deserves marketing campaign, the designs would encourage shoppers to be...
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NewsCollier’s turns Celtic with Mature Cheddar launch
Fayrefield Foods has extended its overarching Collier's brand beyond Collier's Powerful Welsh Cheddar for the first time by quietly launching a new variant, Collier's Mature Celtic Cheddar. Until now, the dairy giant only sold Collier's...
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NewsFrijj flaunts freshness with blue bottle caps
Dairy Crest is adding a light blue cap to bottles of Frijj to emphasise the milk shake's freshness, part of a wider redesign to boost the brand's on-shelf impact. Bottles bearing the new caps which replace white ones will be in-store...
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NewsA new look and taste for Benecol yoghurts
McNeil Nutritionals has overhauled its cholesterol-lowering brand Benecol with a new look and new products. The company has added more prominent food photography to packs and softened their teal colouring to improve stand-out on shelf and...
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NewsCan Fairtrade help UK farmers bag a fairer retail deal?
Within weeks of Tesco escalating the milk wars by rolling out its Creamfields brand to whole and semi-skimmed, the Fairtrade Foundation is working on a groundbreaking initiative with British farmers to see whether elements of the Fairtrade model...
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Yog extends frozen yoghurt to Waitrose
Frozen yoghurt retailer Yog is making its products available for the first time outside its own stores with an exclusive rollout in Waitrose next month.Yog operates six café-style stores across the UK, including sites in London, Brighton...
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New Müller Rice lets consumers ‘indulge’
Müller Dairy is launching a new 'indulgent' sub-brand for its Müller Rice range. Müller Rice Indulge (rsp: 69p for a 125g pot) is made with whipping cream and comes in three variants raspberry with a hint of white chocolate, smooth...
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Weak sterling to hit Swiss cheese prices
Swiss cheese suppliers have warned that the price of cheeses such as Gruyère and Emmental will have to go up because of an increasingly unfavourable exchange rate with sterling.The Swiss franc has been exceptionally strong recently, with...
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Fonterra and First Milk to put EU whey ahead
Fonterra has hailed its new partnership with First Milk as the "first step" towards changing its European business model from importing New Zealand dairy products to supplying European-produced dairy ingredients. The New Zealand co-op...
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Rachel’s makes its TV ad debut
Organic yoghurt brand Rachel's is making its TV debut with a national campaign urging consumers to take time out and find their 'Rachel's moment'. The company, which was acquired by Lactalis last year, screened its first ad on ITV1 on 5...
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Danone goes Greek with new Activia line
Danone is extending its bestselling Activia brand into Greek-style yoghurt, with the launch of three new variants this week.Activia Greek Style (rsp: £2.19 for a pack of four) is a thick and creamy yoghurt, positioned by Danone as a...
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NewsFarmers urged to pay for milk moustaches
The Milk Marketing Forum is calling on dairy farmers to financially support the Make Mine Milk ‘milk moustache’ campaign for the first time when EU funding for the campaign runs out next year. The campaign launched in April last year …
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NewsThe Dairymen Cottage Cheese Makeover: the exclusive Springetts designs in full
Unbranded, uninspiring and unloved... we felt cottage cheese was in need of a makeover. So we set leading brand consultancy Springetts the challenge of coming up with a new cottage cheese brand.