All Dairy articles – Page 178
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Tesco removes Bertolli in suspected price row
Tesco has delisted all of Bertolli's olive oil spreads amid industry speculation that Unilever and Tesco are once again at loggerheads over price. The three Bertolli spread packs that Tesco used to stock 500g and 1kg packs of the...
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Grocer 33 Online: Tesco leaves Ocado crying over spilt milk
A little spilt milk was enough to ensure Tesco snatched victory from Ocado in this month's Grocer 33 online shopping survey.
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Cadbury drops ‘glass and a half’ claim from Dairy Milk
Cadbury has dropped its famous ‘glass and a half’ milk claim from wrappers of Dairy Milk.
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Shape low-fat desserts for Danone
Danone has extended its Shape brand into the chilled desserts category with the launch of Shape Delights, a new range of low-fat desserts.The desserts (rsp: £1.58 for a four-pack) come in three variants velvety chocolate, smooth caramel...
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Kallo: premium rice cakes to ‘add luxury’
Organic specialist Kallo Foods is extending its portfolio with a premium rice cakes range to "add a bit of luxury" to the healthy snacks fixture.Available now, the new line-up consists of Sea Salt & Balsamic Vinegar, Mature Cheddar...
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‘Yo’ Valley’ launches £5m push with rappy farmers
Yeo Valley is vying to double its market share of the yoghurt category over the next three years and become the UK's 'most-respected dairy brand' with the help of a new £5m campaign.The organic dairy supplier is launching its first-ever...
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Schmoo wins listing in more Tesco stores
Schmoo, a lassi yoghurt drink made by a small Yorkshire start-up, has secured its first listing in the south east and will roll into 100 Tescos in London and Kent from 20 September.The move comes after successful regional listings in...
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Wiseman denies link to profit warning as Tesco joins milk war
One of Tesco’s biggest milk suppliers has insisted that a profits warning issued on Thursday was unrelated to Tesco’s decision this week to go head to head with Asda on retail milk prices for the first time.
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Wyke Farms aims to be no2 in branded Cheddar
Wyke Farms is revamping its Cheddar range and embarking on its biggest-ever campaign this autumn in a bid to become the number two Cheddar in the UK.
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As discounter threat subsides milk sales are still growing
In four years, discounters have more than doubled their share of milk sales. How? And do the mults care? By Adam Leyland and Elinor Zuke
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Campaign Trail: Winter ice cream enticement
Chocoholics are the focus of Häagen-Dazs marketing plans as it kicks off a £2m push for its chocolate ice creams. The Intensely Irresistible campaign launches on 13 September with another airing of the 'Ballet' TV ad, showing a couple sharing a...
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Alpro teams up with Jamie in TV tie-up
Alpro is hoping that some of Jamie Oliver's Midas touch will rub off on the brand by agreeing a sponsorship deal for Jamie's American Food Revolution.Jamie's new series will debut on Monday 13 September, and Alpro branding will feature...
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Müller returns to big pots with 450g yoghurts
Müller Dairy is going back into the big pot yoghurt market next month after a seven-year absence from the fixture.
The dairy giant is launching Müllerlight as a 450g pot the first time it has sold any of its yoghurts in a big pot… -
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Creamfields festival in Tesco trademark scrap
The organisers of the Creamfields dance music festival, which took place last weekend, are embroiled in a trademark dispute with Tesco over its use of the Creamfields brand for own-label dairy lines.It has emerged that Cream Holdings,...
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Picture This... Cravendale in the pink
Cravendale is supporting Asda's Tickled Pink Breast Cancer Awareness campaign with the launch of limited-edition pink milk cartons. One-litre cartons of Cravendale skimmed milk will be sold in 200 Asda stores between 6 September and 1 November, and...
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Arla follows Unilever in pushing umbrella brand
Arla Foods UK has embarked on a major new communications and rebranding drive to increase consumer awareness of the brand behind household brands such as Anchor, Lurpak and Cravendale.
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Müllerlight Inspired by... new TV advert
Müller is aiming to cream off extra sales for its new Müllerlight 'Inspired by...' range with a new £1.5m campaign.A TV ad, which hits screens next week, shows three female friends lost in their own dreamworld as they enjoy the fat-free...
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First Milk plans to seize no3 Cheddar brand slot
First Milk is revamping its Lake District brand in a bid to turn it into the country's number three Cheddar brand within the next five years.New packaging for The Lake District Cheese Co. is being rolled out across the multiples from...
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New smoothie has UK-only ingredients
The first smoothie to be made exclusively from British milk and fruit has launched into Waitrose. Frumoo is made from fresh milk and fruit and comes in a resealable pouch. The brainchild of marketer Maria Leavesley, it was developed...
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Cost-cutting tactics help First Milk return to profit
First Milk has "turned the corner" having converted last year's £9.9m loss into a profit in its latest results.