All Dairy articles – Page 184
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Lumley adds Vitality to TV ad campaign
Joanna Lumley will front a new £2m campaign for Müller's Vitality range.The actress will promote Vitality as 'the probiotic yoghurt with the prebiotic fibre difference' in a 12-week TV and press run that will target over-55s.
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First Milk to shut its underutilised Rothesay plant
First Milk is to close its loss-making Rothesay Creamery on the Isle of Bute with the potential loss of 19 jobs. Milk production on the island had declined by more than 25% over the past two years and the creamery was now severely...
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QC claims judge ‘favoured JN’ in milk invoice trial
The JN Dairies vs Johal Dairies milk invoice theft case has taken another extraordinary twist with accusations of "favouring witnesses" amid allegations of "kidnapping, death threats, intimidation and bribes".After a two-day hearing at...
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Picture This... Sex and the lacto-free City
If Carrie can learn to take Big back into her life, lactose intolerants can also have a future with dairy, according to Lactofree. Arla's lactose-free dairy brand has secured ad space around Sex and the City 2 for a campaign drawing on the...
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Annual profits up by 35% at Yazoo supplier
Dutch dairy giant Friesland Campina has defied falling demand for dairy to post a 35% upturn in profits.Annual results for 2009 show profits at the Yazoo supplier rose from 135m to 182m, with global branded growth credited with driving...
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Irish cheese range debuts in Waitrose
Bord Bia and Waitrose have launched an Irish farmhouse cheese range across the retailer's British stores.The range went on to deli counters in most Waitrose stores this week, in time for St Patrick's Day. It includes cheeses from five...
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Asda cuts fifth of farmers out of milk sourcing pool
Asda has removed up to 20% of members from its milk sourcing pool in a move it claims will give it a more committed farmer base.The supermarket, which sources all of its milk from Arla, currently has about 500 dedicated farmers supplying...
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Vitalite gets in shape to increase its appeal
Dairy Crest is ditching its traditional round and shallow Vitalite tub after 27 years in favour of a similar format to Utterly Butterly. Vitalite's branding will remain the same and it will continue to use the green and yellow colours...
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My Alternative CV: Fergus Fitzgerald, Adnams
Fergus Fitzgerald, Adnams head brewer, on hot cheese, Avatar and eating carrots out of the ground
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Bedfordshire start-up to launch cheese snack bar
A radical new snacking cheese that resembles a chocolate bar is being developed by a group of Bedfordshire entrepreneurs.Casa Verde Foods is working on a Bedfordshire cheese that will be launched in the form of a 50g snack bar "similar...
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The improved Jugit arrives at Sainsbury’s
Dairy Crest has rolled out its redeveloped Jugit milk jug concept alongside Sainsbury's extension of the milk bags system.The new jugs have a spout that is easier to remove and clean, as well as a removable handle for people with minimal...
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Focus On Ice Cream: Four to watch
Unilever's Magnum opted for the ultimate symbol of luxury for its latest launch in February gold. Magnum Gold is a vanilla ice cream stick with a swirl of caramel, covered in a golden dipped milk chocolate. It is available in a multipack of three...
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Rachel’s introduces new pouring yoghurt range
Rachel's has launched what it claims is the UK's first mainstream pouring yoghurt in a bid to reinvigorate both the organic and natural yoghurt sectors.Rachel's Pouring Natural Yoghurt comes in a 400g pot with a spout, and has a texture...
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UK dairy sector is in rude financial health says DairyCo report
The UK dairy industry has been given a clean bill of financial health but farmers are being urged to demand more information on their milk buyers' strategies to ensure long-term profitability.DairyCo published its Company Performance...
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Kraft launches Milka in 45g countline bars
Cadbury Dairy Milk's new sister brand Milka is to get a countline boost this year with new 45g bars and a £4.7m marketing push.Kraft will launch the 45g Alpine Milk and Daim-flavoured bars (rsp: 49p) next month, with four-bar multipacks...
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Graham’s launches 1% fat organic milk
Graham’s The Family Dairy has developed the UK’s first 1% fat organic milk.
The new milk will go into 380 Sainsbury’s stores nationwide next week, in two-pint and four-pint formats (rsp: 90p and £1.85).
The Scottish dairy… -
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Rachel’s goes for a more modern look
Organic yoghurt supplier Rachel's has relaunched its entire range with new flavours and packaging to project a more contemporary feel.A new marketing campaign, centred around a 'Made with Love' theme, will support the relaunch.
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Ad of the Week: Yazoo debuts its bazooka of moos destruction
You can't even launch a cow from a bazooka these days without the animal rights lobby howling in protest like scalded badgers. It's political correctness gone mad!
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Benecol owner swoops for Glisten
Raisio, the owner of Benecol, is set to acquire confectionery manufacturer Glisten as part of a £19.8m recommended takeover.
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Frijj gets frisky with Swamp Soccerettes
Dairy Crest is using dirty tricks in its latest bid to tempt shoppers into the Frijj milkshake range.