All Dairy articles – Page 217
-
News
advertising watch: can Anchor campaign spread the feelgood factor?
Arla ploughed £10m into its Anchor brand last summer in a bid to reposition it as the only free-range option on the market. Relaunching the brand as The Free Range Butter Company, announced in May last year, and comprising television,...
-
News
Rodda's appeals to what women want
Cornish clotted cream specialist Rodda's has launched its first-ever TV advertising campaign this week. The adverts, which will be aired in the ITV Central region over a five-week period, will feature the tagline Too Good for Words and...
-
News
'I can't believe it's not cheaper'
Afry-up costs 13% more than it did a year ago, according to an article in the Daily Mirror last week. But the paper left out one ingredient synonymous with breakfast - and it's the one that would, certainly for some brands, have topped the list...
-
News
Supermarkets deny milking rising costs
Supermarkets have denied profiteering from a period of unprecedented food inflation despite passing on £200m more to consumers in price increases since 2005 than they inherited from suppliers. A new study, published exclusively in The...
-
News
What ever happened to... St Ivel Gold?
Dairy Crest axed St Ivel Gold this year following declining sales as shoppers switched to butter spreads.
The dairy giant, which has brands including Utterly Butterly, Clover and Country Life, said it stopped manufacturing the range from… -
News
Functional & wellbeing
Unilever started its crusade to turn around the fortune of functional products at the beginning of this year when it pumped £15m into a marketing campaign for its Flora Pro-activ brand. The push was designed to tackle consumer confusion...
-
News
Research Notes
Shoppers spent £952.7m on butters and spreads last year - a 10.5% increase over the year before. Rising shelf prices have driven this growth. To put it into context, while volume has remained fairly static year-on-year, sales were up just 0.7%...
-
News
Spreadable
Spreadable butter seems able to do no wrong as it continues to tap into the hunger for natural yet convenient products. Almost all the big brands have launched spreadable versions in recent years followed by light, lighter, organic and unsalted...
-
News
Milk Link defies costs to push up sales 2.8%
Milk Link has defied the cost pressure in the dairy industry to post a strong set of full year financial results. The farmer-owned processor this week reported a 2.8% increase in turnover to £523m for the year to 29 March, with EBITDA...
-
News
There's a wealth of alternative choices
Sir; Cutting down on meat and milk has been little-disputed advice in the past few years and has stimulated redoubled campaigning. Goods rated meat-free, dairy-free, and cruelty-free combine interests in tackling obesity, waste, and...
-
News
Going beyond liquid assets
Soya suppliers have spotted the potential beyond 'milk', and are turning to non-traditional soya products to develop interest, with considerable success. Sales of soya yoghurts are up 27% to £18.9m and they now form the second-biggest...
-
News
Campaign trail: Unilever's Hellmann's mayonnaise
Unilever is highlighting its switch to free-range eggs across its Hellmann's mayonnaise range with a new TV campaign. Breaking on 1 July, the ad will focus on the quality and provenance of the product's three core ingredients - free-range...
-
News
Research Notes
In the past year 'dairy' soya products such as milk, yoghurt and desserts have become increasingly popular, shaking off their image of being consumed only by health food nuts or those allergic to dairy. The sub-category has grown solidly...
-
News
Wake up to a healthy breakfast partnership
They have always been the cornerstone of British breakfasts , but despite being the apparently perfect match, milk and cereal have tended to promote themselves as separate entities. That all changes next week with the launch of the first...
-
News
Feed costs set to push up organic milk price
The price of organic milk could rise by as much as 16p for four pints this year if production costs continue to soar, a new report has warned.Each 1ppl increase in the farmgate price would add 3.2p to the price of a typical price of a...
-
News
Sainsbury's trials high-welfare milk
A new 'ethical' milk sourced from higher-welfare cows and packaged in a new recyclable pouch is being trialled in 35 Sainsbury's stores.Developed by the Contented Cow Company, Freedom Food-certified Precious Milk went into stores last...
-
News
What the papers said
?Sainsbury's has started selling milk packaged in a recyclable plastic pouch in 35 of its stores to try to reduce packaging waste, according to The Times. The pouches, produced in partnership with Dairy Crest, are claimed to reduce milk...
-
News
Lurpak push widens lead over Flora to £32m
Lurpak is targeting £250m in sales by 2010 as it widened its lead over Flora in the butter and spreads aisle from £6m to £32m.The Arla butter brand, which last year knocked Flora off the top spot for the first time in 20 years, plans to...