All Dairy articles – Page 258
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News
Cheestrings relaunches with more nutritional credentials
Golden Vale is to refresh its children's Cheestrings snack with a hefty £4.5m relaunch. The fully integrated campaign breaks this month and has been designed to broaden the brand's appeal to a wider target audience of seven to 13-year-olds. The...
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Nestlé buys Northern Foods lines
Nestlé has agreed to buy Northern Foods' Ski and Munch Bunch brands, together with its yogurt facility at Cuddington in Cheshire, for £145m. It said the move was part of a refocus on the key categories of beverages, confectionery, chilled dairy,...
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Burton's fusion
Burton's Foods is fusing its multi-million pound Maryland cookies brand with Nestlé's Sun-Pat peanut butter. The dual branding exercise is being backed by a £150,000 on-pack promotion and instore activity. Maryland senior brand manager Brian...
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Express poised for speedy sale but Haskins is silent on bidd
Confirmation of the sale of debt-ridden Express Dairies is expected next week in a deal which will cut down over capacity in the milk industry. Express Dairies outgoing chairman Lord Haskins said discussions were continuing, but would not confirm...
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So Good's Fresh soya milk was the first to hit the chiller c
Sales Information Resources values the So Good soya brand at £2.9m across multiples & Co-ops for the year ending December 2, 2001. It says the shelf stable milk category weighs in at £157.5m, with the soya sector worth £20.3m, up 39% on last...
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Bertolli series: Pasta Sauces/Dallas/Club 18-130
Created by: Bartle Bogle Hegarty Launched: 2001 Since Unilever Bestfoods discovered the potential of its Bertolli brand, extending it into pasta sauces and naming it as an ingredient of Olivio spread, a bunch of frisky Italian senior citizens and...
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Branston crunch time
Branston Pickle is to join the growing roll of big brands teaming up with Walkers crisps, with the launch of Branston Pickle and Cheese Walkers Crisps next month. News of the limited edition flavour follows the announcement of a Marmite version...
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A long-running battle by Booths to gain a foothold in the p
The 12,000 sq ft store looks like a cross between an alpine ski lodge and modern football stadium and stands on the site of what was once a playing field. But it has been an uphill fight for Booths to overcome local objections to development on the...
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Becks 24 x 275ml Price promotion £11.99 Floor sStack
Becks 24 x 275ml Price promotion £12.49 Floor stack Tesco Cadbury's Chocolate Mousse 4 x 55g Price promotion 79p Gondola end Safeway Cadbury's Dairy Milk 200g 50% ...
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Old favourites dress to kill while the giants wrestle over a
Some old favourite brands got dressed up this year. Schweppes mixers and Nescafé both got their first packaging revamp in 20 years, while four-finger Kit Kat and Cadbury Dairy Milk both had shiny new flow-wrap outfits. Hovis loaves sported new...
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Douglas finds an Anchor man
The biggest shock of the year came in the autumn, when arch rivals New Zealand Milk and Arla Foods teamed up to take on Unilever in the yellow fats aisles with the combined brand strength of Lurpak and Anchor. Coca-Cola and Procter & Gamble...
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A warmer summer encouraged a 3% rise in sales. This has been
Brand extensions have become commonplace, with both Mars and Cadbury launching 451-500ml sized tubs. Cadbury launched Crunchie, Dairy Milk, Heavenly Vanilla and Caramel in September 2000, while Mars brought out Mars, Snickers, Twix, M&M's and...
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This £10m And there's Müller love' campaign added a little
All the ads had a quirky twist, with a passenger facing an amorous air steward in the plane toilets while his girlfriend ate yogurt, and a man using the only photo of his first love as a spoon for Müllerice. The Mother Love version was most...
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GrocerTV wins Costcutter award
Grocer TV won the Marketing prize at Costcutter's Annual Awards ceremony on Monday night, fighting off challenges from nominees including Muller and Bacardi Breezer. Sonia Young, editor of The Grocer's sister magazine Convenience Store and editor...
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The Advertising Standards Authority has upheld Safeway's com
A Tesco Lotus supermarket in Bangkok was damaged when an anti-tank rocket hit a nearby building. Police are investigating the possibility the rocket was fired at Tesco Farmers are paying to promote milk throughout the festive season with a series...
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Heat rises in processor rivalry as Wiseman gets trial JS lis
Scottish milk processor Robert Wiseman has secured its first listings at Sainsbury the only major multiple not on its books as part of a trial to prove its mettle in terms of product quality and operational efficiency. If the three-month trial...
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skimmed milk powder
World oversupply pushes SMP price down Prices for skim and whole milk powder are falling in the European market, as an over-supplied world market makes third country exports more difficult and expensive for the EU budget. According to the German...
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Farm prices plea rebuffed
Farmers in the Irish Republic are seeking a "substantial rise" in the prices consumers pay for milk and beef, with the increases passed directly to them. They claim they can no longer continue to produce food at current prices, which they say have...
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German producers snap up space for Expo opportunity
Visitors at Food & Drink Expo will be able to sample more than 100 German cheeses new to the UK market during the March 2002 event at the NEC in Birmingham. Small and medium-scale specialist cheesemakers are exhibiting their wares in an...
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Shaping for the future
Express Dairies has outsourced its field marketing and is focusing on own label flavoured milks in a bid to overcome difficult market conditions in the liquid milk sector. Commercial director David Arrow said: "We have talked a lot about our...