First Alex James, now ex-Corrie star Sean Wilson - Asda is giving another celebrity cheesemaker a shot at the big time, adding two products from his Saddleworth cheese Co.

How’s Yer Father and Mouth Almighty - Lancashire cheeses - hit Asda on 12 May at £1.50 for a 200g pack [BrandView.co.uk]. The company’s cheeses are now stocked in 32 North West stores and online. It hopes to get its Smelly Ha’peth blue listed in Morrisons in June.

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