Müller has launched an Australian-inspired yoghurt to fill a gap in the market for an exotic flavoured yoghurt with a smooth texture.
Müller Corner Creations G’Dairy is a yoghurt with a three-in-one smooth fruit blend, of mango, passionfruit and coconut, in the corner.
The product is made with real fruit and contains no artificial preservatives, sweeteners or colours. It is made in Shropshire with British milk.
“When researching what products Müller Corner shoppers wanted, we noticed that they desired products that transported them to adventurous and beautiful countries like Australia, with exotic but familiar flavour combinations”, said Justin Cook, CEO at Müller Yogurt and Desserts.
“We also identified a gap in the market for a creamy yoghurt, with exotic fruit flavours and a smooth texture,” added Cook. “As we look to create millions more Müller moments, we are confident that Müller Corner Creations G’Dairy will help us do exactly that.”
Müller Corner Creations G’Dairy is the latest launch in the Creations range, which also includes Müller Corner Raspberry Creations.
The launch is part of the dairy giant’s strategy to focus on its core range of branded yoghurt. “By doing so, we will bring excitement to our much-loved core range of branded yoghurt and desserts, as we target category growth,” said Cook.
The launch will be supported by social media and PR.
It is available in six-packs in Asda now with Morrisons and Sainsbury’s to follow. The rsp is £3.
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