Cornish dairy supplier Trewithen Dairy is gearing up for a major rebrand this summer.

New branding and packaging will feature pictures of cows and Cornish countryside with a hand-drawn look and feel, which would convey the “Trewithen world” to consumers. Its strapline will be ‘happy healthy Cornish cows’, and it will market its products as the “happiest” milk, cream, butter, yoghurt and crème fraiche”.

The packs will start rolling out to retailers in the first week of June. At the official launch at the Royal Cornwall Show on 8 June, US stuntman Darren Taylor will attempt a world record by shallow-diving into 12 inches of Trewithen milk from a height of 30ft.

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