All articles by Daniel Selwood
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NewsGrass & Co adds lion’s mane Focus Gummies to aid mental clarity
Each daily serving of two gummies provides 500mg of highly concentrated lion’s mane extract
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NewsCheeky Panda and Kit & Kin censured by ASA over eco claims
Cheeky Panda and Kit & Kin were investigated by the ads regulator after P&G complained about messaging on their websites
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NewsWilkinson Sword teams up with Williams F1 to ‘accelerate visibility’
The partnership with Williams is the biggest brand sponsorship to date by an Edgewell Personal Care name
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NewsHowtian unveils stevia sweetener for toothpaste and mouthwash
SoPure Dentivia would help oral care brands ‘improve sweetness quality, mouthfeel, and breath freshness’, said Howtian
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NewsDove makes refillable antiperspirant debut with nine lines
The launch comprises three starter kits, each containing a case and one 35ml refill with a choice of three fragrances
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NewsBob adds applicators and refills to male bodywash lineup
The launch comprises applicators in orange, blue and green, plus bodywash bars The Ordinary Man and The Modern Man
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Category ReportLonger lasting laundry: trends in household cleaning 2026
Today’s shoppers expect more from their detergent than simple stain removal. They want trendy scents and gentler products to make sure their clothes last
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NewsWaken unveils watermelon-flavoured toothpaste for children
The new toothpaste was ‘built around how children actually experience brushing’, the brand said
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NewsEat Dirt targets ‘filthbag’ shoppers with laundry detergent in a tin
The brand’s first laundry detergent is the non-bio Bitter Orange, promising notes of mandarin, neroli and amber
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NewsCif tops up probiotic cleaning spray range with Anti Bac duo
Anti Bac Lemon & Aloe Vera Spray and Anti Bac Apple & Jasmine Spray have joined the refillable lineup
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NewsVamoosh owner Cares Laboratory appoints first technical manager
Claire White brings 18 years’ experience across the cleaning and chemical industries
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NewsPooch & Mutt revamped to push support for ‘all breeds and needs’ of dogs
New packs feature colour-coding by range and variant, alongside front-of-pack functional benefits and hero ingredients
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NewsFussy unveils refillable handwash in four fragrances
Hand Wash uses the same natural ingredients in Fussy Body Wash – zinc to prevent dry skin
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NewsSimple looks to premiumise skincare with high-tech Repair+ trio
The new lines use ‘pioneering SkinTwin science to empower the skin’s natural repair processes’
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NewsBio-D makes major push into personal care with fragrance-free lineup
The four-strong range – approved by Allergy UK and suitable for all ages – marked “a major step” for Bio-D, it said
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RankingsPersonal care - oral care 2025: Brands push oral hygiene for children
Oral care brands are getting out in supermarkets and schools to teach kids how to look after their teeth
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RankingsHousehold - cleaning 2025: Price rises a dirty word in homecare
Homecare brands are doing their best to absorb cost increases without passing them on to shoppers
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RankingsPersonal care - hygiene 2025: Unilever freshens its hygiene offer
Unilever’s been freshening up its personal care portfolio
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NewsApplaws expands wet food range with Fish Bone Broth for cats
The two variants include 78.5% to 83% fish bone broth, 15% real fish and hydrolysed tilapia skin
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NewsFluus wins first supermarket listings for flushable period pads
The rollout marked ‘a pivotal shift’ for the brand, it said, ‘making it easier for people to rethink their usual femcare choices’