All articles by Daniel Selwood – Page 112
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News
Coca-Cola offers Euro 2016 match tickets in on-pack promotion
2016 tickets are up for grabs in the push across 90 million packs
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News
Ian Thurgood, joint MD of Wilkin & Sons, to retire this month
Having starting as a farm worker, he steps down after 40 years with the business
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News
Bahlsen set to roll out murder mystery TV ad campaign
The £5 million push emphasises the biscuits’ ‘power of distraction’
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News
Dr Oetker adds 30% larger Salame Arrabiata Ristorante pizza
The limited edition variant comes in a 485g box, in comparison to the range’s standard 335g
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News
McVitie's Slices and Flapjacks launched in £1 PMPs
Rolling out now across convenience outlets, the new packs are available in four variants -
News
Findus Crispy Pancakes set for May return, confirms Birds Eye
News of the launch comes only weeks after The Grocer revealed the plan to revive the iconic product
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News
Young's reveals Original Pancake Co savoury frozen range
The product is expected to go head-to-head with the revived Findus Crispy Pancakes
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News
Cheestrings recruits Captain America
Rolling out from 11 April, the packs feature ‘Team Cap’ or ‘Team Iron Man’ characters
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News
Lyle's Golden Syrup celebrates Queen's 90th birthday
The Happy Birthday Your Majesty tin will be on shelves until July
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News
Cadbury Biscuits go posh in drive to reverse 15% slump
The latest addition to the Burton’s Biscuit Co portfolio is Cadbury Cookies
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News
Schweppes tonic gets a new look as part of huge push by CCE
Black labels promote the brand’s heritage as the ‘creator of bubbles since 1783’
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News
Harry Kane to front Lucozade Sport Fitbit Charge HR giveaway
Instant-win codes will be featured on individual bottles and multipacks
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News
New Weetabix Protein ad campaign powers on to TV screens
The brand is focusing on the muscle-growing benefits of its new product
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News
Montezuma's launches 100% cocoa Absolute Black bar
The NPD follows increasing popularity of the brand’s dark chocolate
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Comment & Opinion
How chocolate milk turned into an fmcg launch sensation in New Zealand
The brand only launched in late 2014 but now holds a 55% market share
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News
Tyrrells founder to launch Fit Corn reduced-calorie popcorn
The new range focuses on health and is meant to appeal to ‘grown-up’ tastes
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News
Dairylea back on TV for Feeds the Fun campaign
Marking a return by the brand to the small screen after three years, the new ad features two young boys playing at being knights
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News
Kinetica Sports adds low-sugar protein bar duo Protein Deluxe
Protein Deluxe is available in Cookies & Cream and Chocolate Brownie
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Analysis & Features
Vanilla price rockets as yields shrink and demand grows
The cost of vanilla has skyrocketed over the past 12 months
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News
Mornflake Go! high-protein porridge unveiled in two flavours
Mornflake Go! contains 21g or 22g of protein per 100g, depending on format and flavour