All articles by Daniel Selwood – Page 82
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News
P&G looks to ‘irresistible superiority’ to boost performance after Q3 slide
The principle will apply to everything from R&D to marketing
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News
Pladis extends McVitie's Digestives Caramel range
Banoffee Caramel and Coffee Caramel will be available from May in a revamped pack design
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News
McCoy’s Chips backed by Brighton seagulls in new TV ad
Backed by a £2m investment including outdoor and sampling, the advert will run until 10 May
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News
Mr Kipling adds first free-from lines and loaf cakes
Apple, Cherry Bakewell and Lemon & Ginger loaves are joined by Mini Cherry Bakewells
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News
Berry and Hollywood unveil NPD ahead of C4’s Bake Off
Mary Berry salad dressings and Paul Hollywood part-baked bread will roll out next month
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News
Nestlé to cut 300 UK jobs and move Blue Riband production to Poland
The confectionery giant’s Fawdon site is set to be among the most heavily affected by the proposed changes
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News
CCEP unveils TV ad to drive no-added-sugar Capri-Sun
The multimillion push introduces an animated Capri-Sun pouch character
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News
New Unilever teams slash NPD time to market by six months
The initiative sees each country given its own dedicated development and marketing setup
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News
Metcalfe's faces legal battle over Skinny launch in States
Amplify Snack Brands has filed a federal trademark infringement and unfair competition lawsuit against Snyder’s-Lance
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News
Kellogg’s unveils £3m Special K digital push to ‘bust myths’
Presenter and ex-model Katie Piper is the face of the campaign
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News
Whey powder joins Mars Protein range
The post-workout NPD promises 71.4g of protein and 386kcal per 100g – as well as the “unmistakeable taste” of Mars caramel
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Analysis & Features
Will processors be good eggs?
Following the Brexit vote, pressure is growing on food manufacturers to switch away from imported eggs
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News
Lucozade Sport ad hails boxer Joshua ahead of big fight
Making its debut on 24 April, the 90-second clip tells the story of the fighter’s life
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News
Kellogg’s kicks off ‘ultimate’ Crunchy Nut fan campaign
The #TastesTooGood competition is part of a £6m investment in the cereal brand for 2017
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News
Added sugar axed as Shloer overhauls portfolio
The SHS Drinks brand is preparing to avoid next year’s sugar tax
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News
Maynards Bassetts readies ‘bonkers’ giveaway
Three winners will each bag a pair of flights to New Zealand
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News
Highland Park single malt celebrates 30 years of Rebus
A collaboration with author Ian Rankin, the 10-year-old whisky is 40% abv with an rsp of £30
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News
Milner to return to Tyrrells CEO role in management shake-up
Snacks brand Tyrrells has announced a restructuring of its worldwide business leadership
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News
PepsiCo reveals incubator initiative for nascent brands
The Nutrition Greenhouse programme aims to support Europe-focused nutrition and health & wellness businesses
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News
Ribena, Rubicon Spring, Rio & Aqua Pura get set for summer
The soft drinks brands have announced a raft of marketing and branding activity.