All articles by Daniel Selwood – Page 83
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NewsASA upholds complaints about SodaStream ad profanity
The watchdog ruled the brand had not targeted the ad responsibly on Facebook
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NewsKraft Heinz launches no-added-sugar Heinz Hoops
At 1.4g of sugar per 100g, the NPD marks a 64% decrease in sugar compared with the core variant’s 3.9g
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NewsAlpen to kick off £4m push celebrating Swiss influence
The new TV ad Mountains of Flavour sees Alpine labourers ordering a “Full Alpen” breakfast
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NewsP&G looks to ‘irresistible superiority’ to boost performance after Q3 slide
The principle will apply to everything from R&D to marketing
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NewsPladis extends McVitie's Digestives Caramel range
Banoffee Caramel and Coffee Caramel will be available from May in a revamped pack design
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NewsMcCoy’s Chips backed by Brighton seagulls in new TV ad
Backed by a £2m investment including outdoor and sampling, the advert will run until 10 May
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NewsMr Kipling adds first free-from lines and loaf cakes
Apple, Cherry Bakewell and Lemon & Ginger loaves are joined by Mini Cherry Bakewells
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NewsBerry and Hollywood unveil NPD ahead of C4’s Bake Off
Mary Berry salad dressings and Paul Hollywood part-baked bread will roll out next month
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NewsNestlé to cut 300 UK jobs and move Blue Riband production to Poland
The confectionery giant’s Fawdon site is set to be among the most heavily affected by the proposed changes
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NewsCCEP unveils TV ad to drive no-added-sugar Capri-Sun
The multimillion push introduces an animated Capri-Sun pouch character
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NewsNew Unilever teams slash NPD time to market by six months
The initiative sees each country given its own dedicated development and marketing setup
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NewsMetcalfe's faces legal battle over Skinny launch in States
Amplify Snack Brands has filed a federal trademark infringement and unfair competition lawsuit against Snyder’s-Lance
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NewsKellogg’s unveils £3m Special K digital push to ‘bust myths’
Presenter and ex-model Katie Piper is the face of the campaign
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NewsWhey powder joins Mars Protein range
The post-workout NPD promises 71.4g of protein and 386kcal per 100g – as well as the “unmistakeable taste” of Mars caramel
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Analysis & FeaturesWill processors be good eggs?
Following the Brexit vote, pressure is growing on food manufacturers to switch away from imported eggs
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NewsLucozade Sport ad hails boxer Joshua ahead of big fight
Making its debut on 24 April, the 90-second clip tells the story of the fighter’s life
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NewsKellogg’s kicks off ‘ultimate’ Crunchy Nut fan campaign
The #TastesTooGood competition is part of a £6m investment in the cereal brand for 2017
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NewsAdded sugar axed as Shloer overhauls portfolio
The SHS Drinks brand is preparing to avoid next year’s sugar tax
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NewsMaynards Bassetts readies ‘bonkers’ giveaway
Three winners will each bag a pair of flights to New Zealand
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NewsHighland Park single malt celebrates 30 years of Rebus
A collaboration with author Ian Rankin, the 10-year-old whisky is 40% abv with an rsp of £30