All articles by Daniel Selwood – Page 88
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News
PG Tips launches Comic Relief #1MillionLaughs push
Shoppers will be able to message the brand’s Monkey via a Facebook chatbot
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News
Genius unveils free-from Breakfast Bakes in three variants
The bakery brand claims the NPD is a UK first for the free-from aisle
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Grant Hearn made sales director at Clearly Drinks
Before joining the Northumbria Spring owner, he was sales director for frozen smoothie brand Frill
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McVitie’s gets cake bites trio in sharing tub format
The NPD is expected to generate £5m of value sales in its first 12 months
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Category Report
PDF: E-cigarette category report 2017
Could growth be extinguished? Or does the market have more pressing things to worry about?
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News
JimJams spread prepares Healthiest Pancake Day Ever push
A month-long series of events will be held in Tesco from 13 February
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News
Wine Gums launches Tangy variant in 165g pouch
The NPD is the third since the merger by Mondelez of Maynard and Bassetts a year ago
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Category Report
Snuffed out? E-cigarette category report 2017
Vaping is a hot growth area with sales up £17m in the past year. Are new rules about to extinguish growth?
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News
Choc giants ‘considering all options’ to hit sugar targets
Suppliers set record straight on Sunday Times shrinkage claims
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News
Phrooti launches fruit waters following angel investments
The NPD comes in two variants: Raspberries & Strawberries, and Blackcurrants, Blackberries & Blueberries
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Premier unveils Choc Tarts from Cadbury Cakes
The NPD is aimed at drawing younger consumers to the tarts sub-category
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News
Shaws of Huddersfield plays up history with redesign
Caramelised Red Onion Chutney NPD is set to be the new look’s ‘signature’ product
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News
Heinz targets toddlers with Peppa Pig & PAW Patrol snacks
The two biscuit SKUs are Heinz’s first to be aimed at toddlers
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News
McCain hosts Emmerdale-themed Village Raffle promo
Ten Mini Countryman cars are up for grabs, as well as Emmerdale set tours and gastro pub dinners
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News
Walkers kicks off Champions League TV ad campaign
A new ad features football fans gathered in a variety of locations to watch a match
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News
Bear Nibbles turns Alphabites box into bear with redesign
The revamp has clearer focus on the cereal brand’s nutritional credentials
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News
Up&Go kicks off campaign to promote new look
The ’significant’ spend covers press, OOH, radio, PR and social media
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News
Vita Coco unveils ‘disruptive’ 750ml PET bottle
Pack format to be ’incredibly important’ for the brand’s ‘next evolution’, predicts CEO Giles Brook
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News
US nut brand Planters kicks off first UK multimedia campaign
With a £2.5m spend, the push has begun with a 30-second ad featuring an animated Mr Peanut
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News
Pukka Pies relaunches retail range with £8m media push
The brand aims to ramp up its grocery presence with pack redesign and ‘oozier’ fillings