Danielle Pinnington

Comment & Opinion
Third Party: Olympic opportunity is too good to pass up
2010-11-06T00:00:00
Companies expecting the Games to have no impact will miss out – there’s much business to be had, says Danielle Pinnington. According to Deloitte's Games Readiness report released last week, more than two-thirds of UK companies are expecting no impact on their businesses from the 2012 Olympics. And 70% of ...
Comment & Opinion
Third Party: Don’t let shoppers rush through on autopilot
2010-05-22T00:00:00
Retailers and brands can generate higher sales by jolting shoppers into paying more attention, says Danielle Pinnington