Archive of all Diageo articles
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News
Media Bites 16 January: Carlsberg x Britvic, Guinness and Moet
It’s a drinks-themed round up this morning with the Carlsberg Britvic takeover and the ongoing Guinness shortage offering some light relief from this week’s focus on inflation and the UK economy
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News
Media Bites 10 January: Tesco and M&S results, Diageo’s Ozempic woes
The nationals have gone big on yesterday’s latest round of supermarket results
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News
Media Bites 9 January: results 'super' Thursday, food prices, ‘fake’ Aldi store
All the retail headlines from Thursday 9 January
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Comment & Opinion
Chase Distillery closure: Has Diageo lost what made the brand special?
Once a pioneering craft farmhouse spirits producer whose vodka was voted the world’s best, Diageo’s move means Chase Distillery is no more
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News
Diageo shuts Chase Distillery and shifts production to Scotland
Chase was acquired by Diageo in 2021
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Comment & Opinion
Diageo’s Cîroc problem shows why celebrity tie-ups carry risk as well as reward
Diageo’s difficulties with Cîroc show the risks of tie-ups, as when a celebrity’s reputation suffers, so does that of the brand they are associated with
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News
Media Bites 19 December: Guinness, Sainsbury’s, Imperial Brands and UK strawberries
Its quiet out there in media land as we get closer to Christmas and supermarkets continue tit-for-tat price cutting on festive vegetables
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News
Baileys Christmas price war heats up as Morrisons slashes price to just £8.50
Morrisons’ deal takes the price of Baileys to the verge of minimum unit pricing in Wales
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Comment & Opinion
A thumbs-up for Captain Morgan’s odd ad
The oddity of the ‘thumbs’ ad, unveiled this week in Canada (and set to hit GB TV screens in February), feels different
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News
Guinness rival introduces waiting list as demand for dark beers soars
Anspach & Hobday expects to make almost half a million litres of London Black this year
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News
Diageo limits Guinness supply to retailers in hopes of avoiding Christmas shortage
Guinness allocation limits extend to the off-trade as well as pubs and bars, The Grocer understands
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News
Media Bites 5 December: Labour reset, bank card ‘gouging’, Guinness rationing
PM Keir Starmer is due to deliver a major policy speech today
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News
The Flava People launches Guinness slow-cooked meat range into Asda
The dishes are designed for home cooks hoping to ‘level up without hassle’
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News
Diageo creates standalone division to push luxury brands
The unit will sit within Diageo GB and unite staff across marketing and sales functions
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Comment & Opinion
Guinness serves up success with help from dancing can
The naff ‘dancing can’ seems a strange object for Guinness to choose as the recipient of its brand coolness
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News
Diageo invests in Dublin brewery to double Guinness 0.0 capacity
Diageo has invested more than £50m in the production of Guinness 0.0 in three years
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Comment & Opinion
Diageo’s Nuno Teles: budget must reverse the damage done to the spirits industry
Investing in spirits means investing in UK economic growth, sales Diageo GB MD Nuno Teles
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News
Guinness Covent Garden brewery delayed until 2025
The £73m project has stalled after its main contractor’s collapse in the summer
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Comment & Opinion
What we can learn from Johnnie Walker’s Squid Game tie-up
Joining forces with other brands, designers, or public figures can create buzz, boost sales, and increase loyalty, says James Taylor, creative director at The Cabinet
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News
Arla expands Baileys partnership with two new SKUs
The new products have been designed to offer shoppers the opportunity to ‘elevate their treats’ with Baileys