Archive of all Diageo articles
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Comment & OpinionDiageo’s Cîroc problem shows why celebrity tie-ups carry risk as well as reward
Diageo’s difficulties with Cîroc show the risks of tie-ups, as when a celebrity’s reputation suffers, so does that of the brand they are associated with
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NewsMedia Bites 19 December: Guinness, Sainsbury’s, Imperial Brands and UK strawberries
Its quiet out there in media land as we get closer to Christmas and supermarkets continue tit-for-tat price cutting on festive vegetables
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NewsBaileys Christmas price war heats up as Morrisons slashes price to just £8.50
Morrisons’ deal takes the price of Baileys to the verge of minimum unit pricing in Wales
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Comment & OpinionA thumbs-up for Captain Morgan’s odd ad
The oddity of the ‘thumbs’ ad, unveiled this week in Canada (and set to hit GB TV screens in February), feels different
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NewsGuinness rival introduces waiting list as demand for dark beers soars
Anspach & Hobday expects to make almost half a million litres of London Black this year
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NewsDiageo limits Guinness supply to retailers in hopes of avoiding Christmas shortage
Guinness allocation limits extend to the off-trade as well as pubs and bars, The Grocer understands
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NewsMedia Bites 5 December: Labour reset, bank card ‘gouging’, Guinness rationing
PM Keir Starmer is due to deliver a major policy speech today
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NewsThe Flava People launches Guinness slow-cooked meat range into Asda
The dishes are designed for home cooks hoping to ‘level up without hassle’
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NewsDiageo creates standalone division to push luxury brands
The unit will sit within Diageo GB and unite staff across marketing and sales functions
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Comment & OpinionGuinness serves up success with help from dancing can
The naff ‘dancing can’ seems a strange object for Guinness to choose as the recipient of its brand coolness
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NewsDiageo invests in Dublin brewery to double Guinness 0.0 capacity
Diageo has invested more than £50m in the production of Guinness 0.0 in three years
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Comment & OpinionDiageo’s Nuno Teles: budget must reverse the damage done to the spirits industry
Investing in spirits means investing in UK economic growth, sales Diageo GB MD Nuno Teles
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NewsGuinness Covent Garden brewery delayed until 2025
The £73m project has stalled after its main contractor’s collapse in the summer
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Comment & OpinionWhat we can learn from Johnnie Walker’s Squid Game tie-up
Joining forces with other brands, designers, or public figures can create buzz, boost sales, and increase loyalty, says James Taylor, creative director at The Cabinet
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NewsArla expands Baileys partnership with two new SKUs
The new products have been designed to offer shoppers the opportunity to ‘elevate their treats’ with Baileys
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NewsWaitrose poaches Diageo strategy lead for new bakery head role
Tellis will join the supermarket on 30 September as head of category proposition for bakery and meal solutions
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NewsDiageo strikes deal for US non-alcoholic spirits market leader Ritual
Diageo took a minority stake in Ritual via its Distill Ventures incubator in 2020
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NewsCity snapshot: Morrisons agrees £331m property deal on 76 supermarkets
Morrisons has signed a £331m deal to release value from its portfolio of stores as the supermarket continues with a turnaround attempt under new CEO Rami Baitieh. Plus, Asda launches new sustainability-linked enhancement to its supply chain finance scheme, trading updates from Poundland owner Pepco and Diageo, and interims from Adnams
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NewsCaptain Morgan and Pepsi team up for rum-based RTD
The 5% premix is the first time PepsiCo has lent its flagship brand to a product containing alcohol
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NewsSmirnoff Ice to roll out in single-serve cans with £1m push
The single-can format would help Smirnoff ‘connect with customers who seek both convenience and quality’