Archive of all Diageo articles – Page 11
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NewsDiageo adds Cîroc French Vanilla premium vodka
The new spirit will roll out from October with an abv of 37.5%
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Analysis & FeaturesHow Clooney worked his magic on Diageo sales too
Brand growth has largely been achieved by premiumisation focus
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NewsDiageo's progress receives enthusiastic reception in the City
For some time Diageo has been wrestling with slowing emerging markets growth
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NewsDiageo share price surges on positive full-year results
Diageo’s organic net sales growth hit 4.3%, raising the group’s spirits
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NewsDiageo hit by £107m diverted profits tax bill
The taxman has demanded £107m from the drinks giant for the financial years ending 30 June 2015 and 30 June 2016
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NewsCaptain Morgan enlists Rio Ferdinand and Eoin Morgan for ad
The 30-second clip is part of a push centring on the message ‘Live Like the Captain’
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NewsDiageo unveils Drink IQ tool to aid responsible drinking
The platform debunks common myths about alcohol and tests users’ knowledge
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NewsBaileys makes iced coffee debut with reality show tie-in
The 4% abv NPD should be merchandised alongside non-alcoholic options, according to the brand
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NewsAlessandra Ambrósio to promote Cîroc vodka globally
The activity will include exclusive moments with the supermodel shared across the brand’s social media
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NewsDiageo to bring back premium Irish whiskey brand Roe & Co
The drinks giant has unveiled plans for investment in an £18.6m distillery
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NewsDiageo shares boosted by impressive interim results
Diageo reported growth across all regions on an organic basis
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NewsDiageo's Alexander & James e-commerce platform to close
The site, which focused on premium spirits, will cease trading on 31 January
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NewsGuinness rises past John Smith’s to top ale & stout sector
In the past year, Diageo’s Guinness Draught brand saw £3.3m added to sales
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NewsBaileys launches £3.6m Don't Mind If I... festive ad push
The limited edition 50cl Chocolat Luxe variant will be added to the drink’s range permanently
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NewsDiageo workers vote to strike over pension cuts
Diageo is facing mass walkouts across its Scottish bottling operations in the run up to Christmas as staff voted for industrial action over pension cuts.
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NewsGuinness Hop House 13 lager to get 12-pack and sharing bottle
The duo joins the existing single 330ml and 4x330ml packs on shelf
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NewsBaileys unveils limited pumpkin spice variant for Halloween
The new liqueur’s bottle features an autumnal wrap
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News‘Irresponsible’ Captain Morgan TV ad banned by ASA
The commercial was irresponsible, advertising watchdog ruled
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NewsDiageo adds Guinness Rye Pale Ale to Brewers Project line-up
The 5% abv brew will be rolled out into the off-trade from next week
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NewsLily’s Kitchen appoints Chris Lock as marketing director
His arrival follows that of new product director Emma Wrigley