Archive of all Diageo articles – Page 13
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NewsDiageo moves Smirnoff packaging to premium
The Smirnoff eyebrow has become the most prominent feature on the bottle, while new ‘contemporary’ typography is designed to create a modern feel
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NewsDiageo goes back to the archives for Guinness Original rebrand
Diageo is giving its Guinness Original sub-brand a retro-inspired design overhaul.
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NewsSmirnoff's 'We're Open' campaign aims for inclusiveness
The push, which will run until the end of the year, kicks off with a series of outdoor ads running in May and June that make reference to wider cultural events
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NewsDiageo shares drop following sales decline in many markets
Diageo’s share price fell almost 3% today after the drinks giant reported declining sales in many regions. -
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Diageo takes control of South Africa’s United National Breweries
FTSE 100 drinks firm Diageo has agreed a deal to acquire the remaining 50% of its South African joint venture United National Breweries.
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NewsCîroc running paid-for video advertising push on Instagram
Diageo’s premium vodka Cîroc has become the first alcohol brand in the UK to run paid-for video advertising on Instagram.
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NewsDiageo adds strawberry and mint drink to Pimm's range
Diageo is expanding its Pimm’s range with the addition of a Strawberry With A Hint Of Mint flavour.
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NewsDiageo CEO Ivan Menezes backs firm with $1m share purchase
Diageo (DGE) may be fighting a global drop in sales volumes, but CEO Ivan Menezes seems to have placed a bet on the spirit group’s share price rising after investing over $1m in Diageo shares.
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Analysis & FeaturesCity News: Diageo unveils mixed results
Fittingly for a company whose products often wind up in cocktails, Diageo’s first-half results…
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NewsDiageo sees improving sales trends despite first half revenue dip
Diageo CEO Ivan Menezes hailed an improved first half performance despite posting lower than expected sales this morning after a slowdown in Latin America and Asia.
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NewsDiageo swaps Bushmills for tequila brand Don Julio
Diageo buys tequila brand Don Julio Diageo has agreed to buy tequila brand Don Julio from Mexico’s Casa Cuervo with Irish whiskey brand Bushmills going the other way as part of the deal. Diageo said the transaction will result in a net payment of $408m going to ...
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NewsDiageo launches major campaign to boost Baileys brand
Diageo is launching a major push for Baileys as it looks to bring new and lapsed users to the brand…
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NewsLizzy Johnson joins Quintessential Brands as marketing boss
The Quintessential Brands Group has named Lizzy Johnson as its new international marketing director…
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NewsDiageo sales drop 1.5% in first quarter
Uncertainty arising from the Ukraine crisis and weak consumer confidence has hit Diageo’s sales in Russia and Eastern Europe.
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NewsDiageo unveils £15m Smirnoff campaign
Diageo has this week launched a £15m push for its Smirnoff vodka brand.
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NewsShareholder group targets Diageo executive pay
Diageo heads into another AGM today with its executive pay policies under fire.
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NewsGuinness TV ad goes inside brewery gates
Diageo is on the campaign trail with a TV push for Guinness that takes viewers inside the gates of its 255-year-old Dublin-based brewery.
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NewsStuart Lorimer leaves Diageo to become AG Barr FD
Irn-Bru maker AG Barr has snapped up Stuart Lorimer from Diageo to become its new finance director…
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NewsPortman Group slaps Diageo's wrist over promo unit
Diageo has said it disagrees with a ruling by the Portman Group’s complaints panel that one of its promotional counter top units breached guidelines by encouraging binge drinking.
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NewsExecutive pay falls at Diageo as growth slows
Diageo CEO Ivan Menezes earned less in his first year as CEO than he did as chief operating officer as the spirit giant’s revenues were hit by a slowdown in emerging markets.