Archive of all Diageo articles – Page 17
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NewsDiageo introduces a 10cl Smirnoff bottle
Diageo has brought out its smallest-yet bottle of Smirnoff to appeal to thrifty shoppers who only want the odd tipple. The 10cl bottle (rsp: £2.89), rolling into c-stores now, features the same design as the 70cl bottle, and follows...
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NewsVodkat name axed as Diageo seals dispute victory
Diageo has claimed victory in its long-running dispute with Intercontinental Brands’ Vodkat.
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NewsDiageo ploughs £2m in Belfast packaging plant
Diageo has stumped up £2m to upgrade its Guinness packaging factory in Belfast.
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Comment & Opinion
Will Diageo swallow Yankee spirit?
Chances to stock up on Christmas booze may have been thwarted by the weather, but one company with a new opportunity to bolster its drinks cabinet is Diageo.
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News
Diageo in talks with the makers of Zacapa Centenario rum
Global drinks giant Diageo is set to add a super premium Guatemalan rum to its drinks cabinet.
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Comment & OpinionDiageo's Champagne moment
Today one of Diageo’s many overseas interests hit the acquisition trail, with East African Breweries splashing out $60m on rival Serengeti. But the Guinness brewer has rather bigger fish to fry on the deal markets.
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NewsQ&A with Diageo's Simon Litherland: "I’m not suggesting our proposal will solve alcohol abuse"
Simon Litherland, MD of Diageo GB, was our guest editor this week. Anna-Marie Julyan asked him about NPD, management and, first up, of course, duty
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NewsAcid Test: Smirnoff Cosmopolitan
As Brits increasingly indulge in at-home mixology, Diageo predicted the Smirnoff Perfect Pour Cocktails would “explode” the fledgling pre-prepared cocktail category.
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NewsDiageo gets into festive spirit with £47m spend
Diageo is investing a record £47m in its Christmas marketing and predicts recent innovations will boost overall festive spirits sales by 5% to £833m this year.
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Comment & OpinionEditor's Comment: I sympathise with Diageo's cunning duty plan
Either sort it out among yourselves or we'll sort it out for you. That was the message from the coalition when it asked the industry to help cut down on binge drinking earlier this summer.
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NewsDiageo alcohol tax hike plan under fire
Diageo's proposal to raise the tax on beer, cider and wine to match excise duty for spirits has been attacked by rivals as a "very cynical and self-serving" move. In a submission to HM Treasury's review of alcohol taxation and pricing,...
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NewsTax drink on strength not type, says Diageo
Diageo has called on the government to tax alcoholic drinks according to strength rather than type.
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News
A Smirnoff revolution in ready-to-serve cocktails
Diageo plans to "explode" the fledgling pre-prepared cocktail category with the launch of Smirnoff Perfect Pour Cocktails. A £1.9m print and PoS campaign begins this month to coincide with the national retail roll-out of Mojito and...
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News
Smirnoff faces challenge of Eristoff
Smirnoff might have been declared the most powerful global spirit or spirits brand this week, according to a new survey, but Georgian rival Eristoff plans to emulate its success.
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News
Blueberry next as Smirnoff adds to its ranks of flavoured vodkas
Diageo is adding blueberry to its high-flying range of flavoured Smirnoff vodkas.Smirnoff Blueberry will hit selected retailers this month before rolling out nationwide later in the year, and join the Lime and Green Apple varieties that...
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NewsFirst Quench owes £2m to Diageo - and £14m to taxman
Diageo has been named as the largest corporate creditor of collapsed Threshers owner First Quench Retailing.
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News
Eristoff takes on Smirnoff for top spot
Bacardi-Martini is launching a £1.5m campaign for its Eristoff vodka, which it believes will one day take over from Smirnoff as the UK's leading vodka.The drinks giant is pushing its two Georgian vodka variants Eristoff Original and...
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News
Smirnoff's trip of a lifetime
Diageo is investing £2m in an off-trade exclusive promotion for Smirnoff as a follow-up to last year's high-profile win-a-diamond campaign. The competition, which is expected to boost sales by 18%, gives consumers the chance to win one of 20 trips....
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News
Campaign trail: Diageo is rolling out its global Smirnoff advertising campaign
Diageo is rolling out its global Smirnoff advertising campaign across the UK this July. The company is investing more than £500,000 in the Signature campaign, which traces the brand's story from its routes in Imperial Russia, through...
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News
Standard sets sights on Smirnoff's crown
Vodka brand Russian Standard has entered the UK market in a deal with First Drinks Brands, the distribution company owned by Scotch whisky producer William Grant.The vodka is the creation of Russian entrepreneur Roustam Tariko, whose...