Archive of all Diageo articles – Page 18
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News
Co-op trialling shelf sales of spirits after Diageo indie success
The Co-operative Group has taken a lead from independents, teaming up with Diageo to boost spirits sales in its c-stores. The society is working with the drinks giant as part of its ongoing Free Your Spirits campaign, through which...
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News
UK ‘resilient’ as emerging markets fuel Diageo growth
Rapid growth in emerging markets was the key driver as Diageo posted a 5% rise in operating profits for the past year to £2.88bn.
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News
Diageo coughs up $16m to draw line under Asia bribery claims
Diageo has agreed to pay out $16m (£9.8m) to settle claims it paid bribes in a number of Asian markets. The allegations centre on alleged breaches of the US Foreign Corrupt Practices Act in India, South Korea and Thailand.
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News
Slay and Litherland fall victim to Diageo management cull
Benet Slay and Simon Litherland have emerged as the latest casualties of Diageo’s far-reaching management restructuring.
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News
Diageo shuffle makes Cowan director for GB
Andrew Cowan has been named country director for Diageo GB as part of a management restructure. Cowan, currently commercial director for Ireland, takes up his new role on 1 September and will be responsible for leading the GB spirits and...
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News
Cowan handed GB reins in Diageo reshuffle
Andrew Cowan has been named national director for Diageo GB as part of a management restructure at the drinks giant’s Western Europe operations.
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Profiles
Gü’s new marketing director Ellie Martin offers Diageo clout
A former Diageo marketing director has joined Gü to oversee advertising, NPD, digital activity and PR. Ellie Martin has stepped into the marketing director post at the premium pud supplier following Meg Farren's promotion to new business...
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News
Far-reaching Diageo shake-up prompts fears of job cuts
Diageo has signalled plans for a far-reaching shake-up of its international business alongside the exit of two senior executives. Stuart Fletcher, president of Diageo International, and chief customer officer Ron Anderson are both to leave the Guinness brewer, which aims to crank up its focus on emerging markets.
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News
Diageo buys Turkish spirit maker Mey Icki
Diageo completed the £1.3bn acquisition of Turkish spirits maker Mey Icki from TPG Capital this week. The Smirnoff and Guinness owner is now expected to use the deal to accelerate growth of its spirits brands in Turkey. The deal also...
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News
Diageo introduces a 10cl Smirnoff bottle
Diageo has brought out its smallest-yet bottle of Smirnoff to appeal to thrifty shoppers who only want the odd tipple. The 10cl bottle (rsp: £2.89), rolling into c-stores now, features the same design as the 70cl bottle, and follows...
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News
Vodkat name axed as Diageo seals dispute victory
Diageo has claimed victory in its long-running dispute with Intercontinental Brands’ Vodkat.
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News
Diageo ploughs £2m in Belfast packaging plant
Diageo has stumped up £2m to upgrade its Guinness packaging factory in Belfast.
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Comment & Opinion
Will Diageo swallow Yankee spirit?
Chances to stock up on Christmas booze may have been thwarted by the weather, but one company with a new opportunity to bolster its drinks cabinet is Diageo.
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News
Diageo in talks with the makers of Zacapa Centenario rum
Global drinks giant Diageo is set to add a super premium Guatemalan rum to its drinks cabinet.
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Comment & Opinion
Diageo's Champagne moment
Today one of Diageo’s many overseas interests hit the acquisition trail, with East African Breweries splashing out $60m on rival Serengeti. But the Guinness brewer has rather bigger fish to fry on the deal markets.
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News
Q&A with Diageo's Simon Litherland: "I’m not suggesting our proposal will solve alcohol abuse"
Simon Litherland, MD of Diageo GB, was our guest editor this week. Anna-Marie Julyan asked him about NPD, management and, first up, of course, duty
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News
Acid Test: Smirnoff Cosmopolitan
As Brits increasingly indulge in at-home mixology, Diageo predicted the Smirnoff Perfect Pour Cocktails would “explode” the fledgling pre-prepared cocktail category.
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News
Diageo gets into festive spirit with £47m spend
Diageo is investing a record £47m in its Christmas marketing and predicts recent innovations will boost overall festive spirits sales by 5% to £833m this year.
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Comment & Opinion
Editor's Comment: I sympathise with Diageo's cunning duty plan
Either sort it out among yourselves or we'll sort it out for you. That was the message from the coalition when it asked the industry to help cut down on binge drinking earlier this summer.
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News
Diageo alcohol tax hike plan under fire
Diageo's proposal to raise the tax on beer, cider and wine to match excise duty for spirits has been attacked by rivals as a "very cynical and self-serving" move. In a submission to HM Treasury's review of alcohol taxation and pricing,...