Archive of all Diageo articles – Page 2
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NewsDiageo staff accept 10.3% pay rise offer
The deal will apply to some 3,000 employees working in Scotland
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NewsGuinness 0.0 leapfrogs Heineken 0.0 to become UK’s biggest alcohol-free beer
It has seen its off-trade sales rise by nearly 110% in the past year
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Comment & OpinionGuinness is a bright spot in Diageo’s otherwise tough year
Guinness’ success shows how brands can trump even the toughest of economic headwinds
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NewsCity snapshot: Diageo posts organic sales and profit declines amid Americas weakness
Spirits giant Diageo has posted a decline in organic sales and profits as a heavy sales fall in Latin American and the Caribbean hit annual performance
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Category ReportReady to drink trends 2024: Hard seltzer goes soft
The forecast hard seltzer craze hasn’t materialised in the UK, prompting brands to rethink their strategies. Does the future instead lie in canned cocktails?
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RankingsBritain’s Biggest Alcohol Brands 2024: how drinks brands are embracing moderation
Consumers are seeking to drink more mindfully and regulation now favours lower abvs, too. How are brands reacting?
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NewsGuinness becomes official beer of the Premier League
The deal will run for four years from the 2024/25 season
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NewsDiageo sells majority stake in Guinness Nigeria
Diageo has sold a controlling stake in its Nigerian Guinness operation to its distributor in the country in a deal worth about $70m (£55m)
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Comment & OpinionDiageo’s ‘Flavour Forecast’ shows how AI can shape future booze NPD
Diageo’s new AI-powered report could help give it the edge against its smaller, more nimble rivals
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NewsDiageo taps AI to predict summer cocktail trends
Diageo said it was already using the findings to inform new product development
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NewsDiageo to invest €100m to decarbonise Guinness brewery in Ireland
The brewery will look to phase out the use of fossil fuels entirely
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NewsTanqueray adds 30% abv Paradiso ‘spirit drink’
The bottle features a mosaic bottle design inspired by Brazil’s Copacabana beach
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NewsCity snapshot: Diageo announces CCEP’s Nik Jhangiani as CFO
Diageo has announced Nik Jhangiani will become its CFO later in the year. Plus, Asda refinances £3.2bn of debt and all the rest of the news from the City
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NewsAsda trials Diageo digital spirits screens at Express stores
Currently Asda Express stores stock a spirits range of 13 or 26 products depending on size. The new system takes the range up to 50 products
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Comment & OpinionWhat marketers can learn from stand-up comedy
Marketers worry humour isn’t premium or isn’t right for their category, but this is completely untrue, says Jonathan Fraser, chief strategy officer & co-founder of Trouble Maker
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Category ReportLow & No trends 2024: Is alcohol-free the new cool?
Alcohol-free is continuing its upward climb with marketing aimed at trendy, young consumers
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NewsDiageo appoints non-exec director John Manzoni as chair
Manzoni first joined the Diageo board in October 2020
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Comment & OpinionAnyone for Pimm’s? Who will buy Diageo’s ‘quintessentially British’ brand?
Owing to its seasonality and lack of global appeal, an overseas buyer for Pimm’s seems unlikely
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Analysis & FeaturesThe disability champions breaking down barriers
Representation of disability in the workplace is a big issue, with a ‘cultural shift’ necessary to ensure disabled workers are empowered. Who’s driving progress?
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Analysis & FeaturesHow the Big 30 Wholesalers fear more suppliers will walk on by
Smaller wholesalers fear more suppliers will follow Diageo in stopping deliveries if they don’t meet minimum order quantities