All Direct to consumer (DTC) articles – Page 8
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ReportsHow can direct-to-consumer beer beat the post-lockdown slump?
Last November, Heineken took a big step into DTC beer with the launch of its Beerwulf Marketplace in the Netherlands
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Comment & OpinionIs DTC dead? No, like much of online grocery, it’s just regrouping
DTC is past its pandemic heyday, but some brands are still making it work
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Analysis & FeaturesWhy the DTC model is struggling post-Covid
Stuck-at-home consumers were captivated by direct-to-consumer offerings. But as they have returned to shops, many brands have followed
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NewsRefillable roll-on deodorant brand Rollr makes market debut
The innovation aims to ‘challenge an outdated market’ that contributes approximately 26 million disposable deodorant containers to landfill every day
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NewsTroubled Farmison seeks buyer or cash injection
The private equity owner of premium online meat retailer Farmison is seeking a buyer or new financing for the lossmaking business
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NewsMilk & More appoints chief customer officer to boost e-commerce team
Neil Borer will be tasked with driving brand awareness of the Müller-owned doorstep delivery service
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NewsHeinz teams up with Absolut to launch vodka pasta sauce
The innovation was inspired by Gigi Hadid’s spicy vodka pasta recipe, which went viral after the supermodel posted it to Instagram and TikTok in 2020
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NewsEarth & Wheat to distribute wider range of surplus food
Start-up founded on redistribution of ’wonky’ bread has announced plans to offer a broader grocery range
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NewsOnline grocer Oja wins funding from England footballer Raheem Sterling
As well as becoming an angel investor for the online supermarket, Sterling is to serve as the platform’s first brand ambassador
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NewsCaravan teams up with Oddbox to launch ‘waste-fighting’ coffee
Called Rescue Blend, the NPD comprises ‘past crop coffee’ – meaning the coffee remaining from a previous crop when a fresh harvest arrives
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NewsCBD brand Trip becomes ‘fastest-growing’ soft drink in the UK
The brand claims to hold 88% of the total CBD drinks market share
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NewsHelloFresh sales hit record highs in 2022 but shares sink as it guides for slower growth
Revenues at HelloFresh hit a new record of €7.6bn in 2022 as it shipped more than one-billion meals to customers
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NewsPleese launches trio of frozen cheesecake desserts into retail
The NPD, which is ‘not ice cream’ comprises ‘at least 35% cream cheese’, mixed with biscuit pieces and flavoured sauces
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NewsLow & no alcohol retailer DryDrinker.com opens to trade
Smaller and independent trade businesses can now trial and test its range of low & no alcohol drinks
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NewsAbel & Cole adds Foundation Earth eco-label to entire range
It claims to be the first supermarket to commit an entire range of products to the Foundation Earth label
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NewsFarmison pulls £2m crowdfunder as part of strategic rethink
DTC butcher Farmison has pulled a £2m crowdfunding raise as it puts the brakes on ambitious growth plans amid the challenging macroeconomic climate of squeezed consumer spending and surging costs.
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NewsTikTok smash cereal brand Crispy Fantasy to launch DTC operation
Crispy Fantasy ran a campaign with Zapp last year during which 2,000 free samples were added to the quick commerce player’s orders
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NewsNutritional drinks brand Exalt partners with Tottenham Hotspur
Exalt makes around half of its sales through its own website, with 30% of that revenue coming via customer subscriptions
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NewsMilk & More expands partnership with wholesaler Wholegood
The partnership will see the Müller-owned doorstep delivery service sell an extra 150 lines
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NewsBabycare startup Pura unveils Asda shelf signage made from recycled nappies
An estimated 7,220 used nappies were recycled to make the signage