All Discounters articles – Page 151
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News
Rebranding takes lead'
Iceland is overhauling its corporate image with an £8m rebranding programme. The new corporate logo Iceland.co.uk has been designed to underline Iceland's "clicks and mortar" links. Chairman Malcolm Walker said: "Until now, no supermarket has...
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News
Kellogg in own label deal
US cereal giant Kellogg has broken with tradition and signed a deal to produce five cereals for German discounter Aldi under the Gletscher Krone brand. This is the first time in the company's history it has produced anything other than Kellogg's...
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News
News Briefs
Four private equity firms have been shortlisted to compete in the latest round of the auction for Ranks Hovis MacDougall, Tomkins' food business. They are CVC Capital Partners; Doughty Hanson; Hicks, Muse, Tate & Furst; and Paribus. Iceland has...
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News
Outlandish Icelandic
A £5.4m TV ad campaign for the premixed spirit Metz breaks on Monday featuring an Icelandic strapline. The ad revolves around the Judderman and has the endline Judder pydir Metz og Schnapps' which translates as Judder means Metz. This is designed...