Divine Chocolate is launching bags of milk chocolate coins wrapped in shiny red foil in support of Comic Relief's Red Nose Day.

Available exclusively from Sainsbury's from next month, Divine will donate 5p from each bag sold to the charity.

The coins (rsp £1) were "a perfect link" with this year's 'Do something funny for money' Red Nose Day theme, the Fairtrade company said.

Comic Relief and Divine last linked up in 2000 to launch Double, a Fairtrade chocolate aimed at the youth market. Red Nose Day 2011 takes place on 18 March.