Boxer Chris Eubank is fronting a new TV commercial for Nescafé Original in the latest tranche of the brand's £10m national marketing campaign. The TV ad, which broke this week, develops the Eubank Thimply the Betht' slogan that has appeared on poster ads for Nescafé. The humorous ad shows Eubank picking up a hitchhiker who thinks that Eubank is Frank Bruno. This is the latest in a line of Nescafé ads that feature celebrities. The television commercials starring footballer Ian Wright return to the screens later this month. And a national poster campaign featuring Eubank and Laurence Llewellyn-Bowen launches on March 20. {{P&P }}

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