All Easter articles
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NewsCocoa-free chocolate brand ChoViva makes UK debut with Aldi tie-up
The NPD has hit shelves under the discounter’s private label Dairyfine
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NewsTerry’s adds trio of Easter eggs to drive sales ‘beyond Christmas’
The innovations include a snack-sized chocolate egg, filled with orange cream
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NewsMr Kipling adds Simnel Slices ahead of Easter to lure over-45s
The NPD catered to a previously untapped opportunity for a smaller, convenient format of simnel cake
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Range PreviewPretzel eggs and apple crumble hot cross buns: Co-op Easter range 2025
Highlights include items in its premium Irresistible range, with two new premium chocolate eggs and two new inventive hot cross bun varieties
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Range PreviewCroissant Easter eggs and hot cross bunettones: Waitrose Easter range 2025
This year’s range highlights premium confectionery, bold bakery additions and playful products to delight shoppers of all ages
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Category ReportWho will ‘catch the worm’ this Easter? Category report 2025
Confectioners look set for a bonanza this spring, after their chocolate eggs rolled into stores ever so early
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NewsCadbury adds its first paper pouch for Easter Favourites pack
The pouch features Mini Dairy Milk Eggs, treat-size bags of Mini Eggs and Creme Eggs
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NewsMars Wrigley unveils Easter 2025 range with M&M’s and Maltesers NPD
The chocolate giant has launched 11 new products under its Easter range
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Promotional FeaturesSeamless service: the secret to seasonal success
Seasonal events serve as big opportunities for retailers to win new customers. But they need to get it right. So how can on-demand platforms help them ensure success?
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Category ReportOwn label trends 2024: Time for a spring clean?
Own label innovation is looking dusty, experts argue, as lower prices take priority over excitement. Is it time to take risks again?
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Comment & OpinionWhy stricter HFSS legislation could backfire
In many of the largest HFSS volume-contributing categories, non-compliant products have significantly higher rates of sale compared to their healthier alternatives, says Alex Lawrence of Circana
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Grocer 33Waitrose offers top service for our Easter mystery shop
The Solihull store notched up 80 marks as it came out top for availability and joint top for shop floor service.
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Grocer 33Tesco cheapest for Easter shop thanks to Clubcard Prices
Clubcard holders saved more than a tenner this week, helping Tesco massively undercut its rivals
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Grocer 33Waitrose Solihull: Grocer 33 store of the week
’Generally, our customers love food, they have the passion for quality and are interested in provenance’
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Comment & OpinionColomba vs panettone: will another Italian confection steal the show?
The Grinch may not have stolen Christmas, but Italian sweet bakes definitely did
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Analysis & FeaturesEaster and mums dominate new displays in stores for March 2024
Mother’s Day and Easter proved the highlights for retailers this month, with colourful displays taking centre stage
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NewsTesco joins others in cutting Easter vegetable prices to 15p
Tesco has cut the price of its all rounder potatoes, carrots, swede, brown onions and white cabbage to 15p per item when purchased with a Clubcard
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NewsLamb more expensive ahead of Easter due to tight supply
Deadweight lamb prices are up 20% since the turn of the year, according to HCC
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Range PreviewShowstopper eggs and bunny bakery: Asda Easter range 2024
Easter at Asda is set to be a feast for the senses as the retailer rolls out a range of NPD
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Range PreviewKey innovation trends from retailers’ Easter 2024 range previews
The retailers always manage to put a new spin on Easter treats from chocolate eggs to hot cross buns – and 2024 is no exception