All Easter articles
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NewsLuxury chocolate Easter eggs driving increased seasonal spend for Brits
GlobalData found that shoppers planned to spend an average of £124.75 this Easter
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NewsAldi to offer discounted 'surprise bags' of food earlier for Easter
Customers can reserve one of Aldi’s £3.30 bags – which contain £10 worth of near-expiry-date food – up to five days in advance using the Too Good To Go app
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NewsTony’s Chocolonely recalls Easter eggs that may contain metal
The recall impacts specific batches of Milk Chocolate and Milk Caramel Sea Salt Egg
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NewsEaster chocolate prices soar by up to 50% following cocoa shortage
Of 281 lines available this year and last across the traditional big four supermarkets, 258 (91.8%) have risen in price
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KVI TrackerLamb joints up to 50% more expensive as Easter demand rises
Consumers can expect a more expensive Easter lunch this year as lamb joint prices are up by an average of 14.8%
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NewsMedia Bites 2 April: Trump tariffs, Asda, inflation, Wild, Tobacco, 7-Eleven
Much of today’s press focus is on Donald Trump and speciifcally the US president’s so-called ’Liberation Day’ tarrifs
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NewsConsumers split over best Easter roast, but still agree on Easter eggs, finds Aldi research
Chicken has become the most popular meat for the Easter lunch, chosen by 23% of consumers, compared with 18% opting for lamb
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Range PreviewCavapoos, dinosaurs and Custard Cream Eggs: M&S Easter range 2025
Marks & Spencer is embracing indulgence and novelty this Easter with a range that reflects growing consumer appetite for loaded and layered eggs
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Range PreviewWhat’s new in Tesco’s Easter range 2025
Tesco is tapping into shifting Easter trends with a focus on free-from and premiumisation
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NewsSwizzels adds Squashies ‘Drumchick’ sweets ahead of Easter
The treats are intended to ‘offer retailers a chance to expand their Easter range beyond chocolate’
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Range PreviewSainsbury’s Taste the Difference Easter range 2025
From premium Belgian chocolate eggs to seasonal bakes, the lineup caters to both adventurous and traditional tastes
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NewsCocoa-free chocolate brand ChoViva makes UK debut with Aldi tie-up
The NPD has hit shelves under the discounter’s private label Dairyfine
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NewsTerry’s adds trio of Easter eggs to drive sales ‘beyond Christmas’
The innovations include a snack-sized chocolate egg, filled with orange cream
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NewsMr Kipling adds Simnel Slices ahead of Easter to lure over-45s
The NPD catered to a previously untapped opportunity for a smaller, convenient format of simnel cake
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Range PreviewPretzel eggs and apple crumble hot cross buns: Co-op Easter range 2025
Highlights include items in its premium Irresistible range, with two new premium chocolate eggs and two new inventive hot cross bun varieties
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Range PreviewCroissant Easter eggs and hot cross bunettones: Waitrose Easter range 2025
This year’s range highlights premium confectionery, bold bakery additions and playful products to delight shoppers of all ages
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Category ReportWho will ‘catch the worm’ this Easter? Category report 2025
Confectioners look set for a bonanza this spring, after their chocolate eggs rolled into stores ever so early
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NewsCadbury adds its first paper pouch for Easter Favourites pack
The pouch features Mini Dairy Milk Eggs, treat-size bags of Mini Eggs and Creme Eggs
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NewsMars Wrigley unveils Easter 2025 range with M&M’s and Maltesers NPD
The chocolate giant has launched 11 new products under its Easter range
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Promotional FeaturesSeamless service: the secret to seasonal success
Seasonal events serve as big opportunities for retailers to win new customers. But they need to get it right. So how can on-demand platforms help them ensure success?