All Easter articles
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NewsMars Wrigley unveils Easter 2025 range with M&M’s and Maltesers NPD
The chocolate giant has launched 11 new products under its Easter range
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Promotional FeaturesSeamless service: the secret to seasonal success
Seasonal events serve as big opportunities for retailers to win new customers. But they need to get it right. So how can on-demand platforms help them ensure success?
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Category ReportOwn label trends 2024: Time for a spring clean?
Own label innovation is looking dusty, experts argue, as lower prices take priority over excitement. Is it time to take risks again?
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Comment & OpinionWhy stricter HFSS legislation could backfire
In many of the largest HFSS volume-contributing categories, non-compliant products have significantly higher rates of sale compared to their healthier alternatives, says Alex Lawrence of Circana
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Grocer 33Waitrose offers top service for our Easter mystery shop
The Solihull store notched up 80 marks as it came out top for availability and joint top for shop floor service.
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Grocer 33Tesco cheapest for Easter shop thanks to Clubcard Prices
Clubcard holders saved more than a tenner this week, helping Tesco massively undercut its rivals
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Grocer 33Waitrose Solihull: Grocer 33 store of the week
’Generally, our customers love food, they have the passion for quality and are interested in provenance’
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Comment & OpinionColomba vs panettone: will another Italian confection steal the show?
The Grinch may not have stolen Christmas, but Italian sweet bakes definitely did
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Analysis & FeaturesEaster and mums dominate new displays in stores for March 2024
Mother’s Day and Easter proved the highlights for retailers this month, with colourful displays taking centre stage
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NewsTesco joins others in cutting Easter vegetable prices to 15p
Tesco has cut the price of its all rounder potatoes, carrots, swede, brown onions and white cabbage to 15p per item when purchased with a Clubcard
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NewsLamb more expensive ahead of Easter due to tight supply
Deadweight lamb prices are up 20% since the turn of the year, according to HCC
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Range PreviewShowstopper eggs and bunny bakery: Asda Easter range 2024
Easter at Asda is set to be a feast for the senses as the retailer rolls out a range of NPD
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Range PreviewKey innovation trends from retailers’ Easter 2024 range previews
The retailers always manage to put a new spin on Easter treats from chocolate eggs to hot cross buns – and 2024 is no exception
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Range PreviewEggs, cookies and hot cross bun cheddar: what’s new for Easter 2024?
From Tony’s Chocolonely’s ethical Chunky Egg to Ilchester’s quirky Easter cheese, welcome to a very NPD Easter
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Range PreviewChocolate dogs and fruity eggs in Aldi’s Easter range 2024
Forget Colin vs Cuthbert, next up in the ring are Charlie the Labrador and Honey the Golden Retriever vs M&S’s Dougal the Puppy
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Range PreviewSalty chocolate eggs and buns with a twist: Morrisons Easter range 2024
Easter’s never been so egg-citing at Morrisons with the launch of its spread of NPD
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Range PreviewCo-op hops on bizarre hot cross bun trend in Easter range 2024
This Easter Co-op is mixing it up, from Hot Hot Hot Cross Buns as a fiery take on a classic to a new vegan Salted Toffee Crunch Egg in its Gro range
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KVI TrackerEaster chocolate prices soar up to 50% in the supermarkets
The Grocer’s analysis found 227 out of 386 seasonal chocolate SKUs available in the big four were more expensive this year
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Analysis & FeaturesHot cross bun taste tests and UPF dupes dominate TikTok
Unpack the memes and puns of the week on social media across fmcg
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Analysis & FeaturesHot Crossy Bs and #NoFarmersNoFood: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg