All Easter articles
-
Range PreviewCavapoos, dinosaurs and Custard Cream Eggs: M&S Easter range 2025
Marks & Spencer is embracing indulgence and novelty this Easter with a range that reflects growing consumer appetite for loaded and layered eggs
-
Range PreviewWhat’s new in Tesco’s Easter range 2025
Tesco is tapping into shifting Easter trends with a focus on free-from and premiumisation
-
NewsSwizzels adds Squashies ‘Drumchick’ sweets ahead of Easter
The treats are intended to ‘offer retailers a chance to expand their Easter range beyond chocolate’
-
Range PreviewSainsbury’s Taste the Difference Easter range 2025
From premium Belgian chocolate eggs to seasonal bakes, the lineup caters to both adventurous and traditional tastes
-
NewsCocoa-free chocolate brand ChoViva makes UK debut with Aldi tie-up
The NPD has hit shelves under the discounter’s private label Dairyfine
-
NewsTerry’s adds trio of Easter eggs to drive sales ‘beyond Christmas’
The innovations include a snack-sized chocolate egg, filled with orange cream
-
NewsMr Kipling adds Simnel Slices ahead of Easter to lure over-45s
The NPD catered to a previously untapped opportunity for a smaller, convenient format of simnel cake
-
Range PreviewPretzel eggs and apple crumble hot cross buns: Co-op Easter range 2025
Highlights include items in its premium Irresistible range, with two new premium chocolate eggs and two new inventive hot cross bun varieties
-
Range PreviewCroissant Easter eggs and hot cross bunettones: Waitrose Easter range 2025
This year’s range highlights premium confectionery, bold bakery additions and playful products to delight shoppers of all ages
-
Category ReportWho will ‘catch the worm’ this Easter? Category report 2025
Confectioners look set for a bonanza this spring, after their chocolate eggs rolled into stores ever so early
-
NewsCadbury adds its first paper pouch for Easter Favourites pack
The pouch features Mini Dairy Milk Eggs, treat-size bags of Mini Eggs and Creme Eggs
-
NewsMars Wrigley unveils Easter 2025 range with M&M’s and Maltesers NPD
The chocolate giant has launched 11 new products under its Easter range
-
Promotional FeaturesSeamless service: the secret to seasonal success
Seasonal events serve as big opportunities for retailers to win new customers. But they need to get it right. So how can on-demand platforms help them ensure success?
-
Category ReportOwn label trends 2024: Time for a spring clean?
Own label innovation is looking dusty, experts argue, as lower prices take priority over excitement. Is it time to take risks again?
-
Comment & OpinionWhy stricter HFSS legislation could backfire
In many of the largest HFSS volume-contributing categories, non-compliant products have significantly higher rates of sale compared to their healthier alternatives, says Alex Lawrence of Circana
-
Grocer 33Waitrose offers top service for our Easter mystery shop
The Solihull store notched up 80 marks as it came out top for availability and joint top for shop floor service.
-
Grocer 33Tesco cheapest for Easter shop thanks to Clubcard Prices
Clubcard holders saved more than a tenner this week, helping Tesco massively undercut its rivals
-
Grocer 33Waitrose Solihull: Grocer 33 store of the week
’Generally, our customers love food, they have the passion for quality and are interested in provenance’
-
Comment & OpinionColomba vs panettone: will another Italian confection steal the show?
The Grinch may not have stolen Christmas, but Italian sweet bakes definitely did
-
Analysis & FeaturesEaster and mums dominate new displays in stores for March 2024
Mother’s Day and Easter proved the highlights for retailers this month, with colourful displays taking centre stage