All Easter articles
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Comment & Opinion
A bitter harvest: the trouble with Easter chocolate
In light of recent concerns around heavy metals appearing in chocolate, Jon Trask, CEO of Dimitra, looks at a number of solutions which can help farmers grow safe, edible cacao beans.
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Comment & Opinion
What’s not to like about supermarket veg price wars this Easter?
Supermarkets are selling nutritious veg for just 8p a pack. How is that not a good thing?
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Grocer 33
High Grocer 33 scores for giant Tesco and small Waitrose stores
Winner Tesco Dundee had ‘very high standards’, our mystery shopper reported
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Grocer 33
Morrisons doesn’t need 8p veg promo to be cheapest in Easter-themed shop
On the half leg of lamb Morrisons was cheapest by at least £2 over rivals
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News
Co-op switches to 100% British strawberries ahead of Easter
Co-op’s launch date for the strawberries has moved four days earlier than last year and in time for the Easter bank holiday
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News
Lamb volumes decline as prices soar by up to 76% year on year
AHDB has revealed that lamb saw a 16.9% decrease in volume sales
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KVI Tracker
Hot cross buns up 44% this year amid tight sultana and butter supplies
Twenty-two hot cross bun lines are pricier this year than last
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News
Luxury chocolate Easter eggs driving increased seasonal spend for Brits
GlobalData found that shoppers planned to spend an average of £124.75 this Easter
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News
Aldi to offer discounted 'surprise bags' of food earlier for Easter
Customers can reserve one of Aldi’s £3.30 bags – which contain £10 worth of near-expiry-date food – up to five days in advance using the Too Good To Go app
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News
Tony’s Chocolonely recalls Easter eggs that may contain metal
The recall impacts specific batches of Milk Chocolate and Milk Caramel Sea Salt Egg
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News
Easter chocolate prices soar by up to 50% following cocoa shortage
Of 281 lines available this year and last across the traditional big four supermarkets, 258 (91.8%) have risen in price
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KVI Tracker
Lamb joints up to 50% more expensive as Easter demand rises
Consumers can expect a more expensive Easter lunch this year as lamb joint prices are up by an average of 14.8%
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News
Media Bites 2 April: Trump tariffs, Asda, inflation, Wild, Tobacco, 7-Eleven
Much of today’s press focus is on Donald Trump and speciifcally the US president’s so-called ’Liberation Day’ tarrifs
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News
Consumers split over best Easter roast, but still agree on Easter eggs, finds Aldi research
Chicken has become the most popular meat for the Easter lunch, chosen by 23% of consumers, compared with 18% opting for lamb
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Range Preview
Cavapoos, dinosaurs and Custard Cream Eggs: M&S Easter range 2025
Marks & Spencer is embracing indulgence and novelty this Easter with a range that reflects growing consumer appetite for loaded and layered eggs
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Range Preview
What’s new in Tesco’s Easter range 2025
Tesco is tapping into shifting Easter trends with a focus on free-from and premiumisation
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News
Swizzels adds Squashies ‘Drumchick’ sweets ahead of Easter
The treats are intended to ‘offer retailers a chance to expand their Easter range beyond chocolate’
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Range Preview
Sainsbury’s Taste the Difference Easter range 2025
From premium Belgian chocolate eggs to seasonal bakes, the lineup caters to both adventurous and traditional tastes
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News
Cocoa-free chocolate brand ChoViva makes UK debut with Aldi tie-up
The NPD has hit shelves under the discounter’s private label Dairyfine
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News
Terry’s adds trio of Easter eggs to drive sales ‘beyond Christmas’
The innovations include a snack-sized chocolate egg, filled with orange cream