Editor's Comment: Pringles are no more cakes than Mr Kipling French Fancies are crisps

ADAM LEYLAND

So the Pringle is a crisp after all. And not a cake, as the P&G's lawyers had argued (see p5). Quite right, too, I say. Pringles can be described as many things - a tasty snack, a clever gimmick, an early example of premiumisation, a party...

 

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