All articles by Emma Sturgess – Page 2
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Analysis & FeaturesWhat recall? Free from up a cool £100m
Free-from continues to charge ahead like a freight train
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Analysis & FeaturesRevealed: One third of Brits scoff four biccies at a time
An exclusive poll for The Grocer reveals that few Brits can stop at just one biscuit, with nearly 20% confessing to scoffing a whole packet from time to time
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Analysis & FeaturesPlay with your food, says Scrabble crackers brand
We’ve scoured the globe, with the help of MIntel, to find the most innovative launches in cakes & biscuits from sprouted cookies to floral cakes
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Analysis & FeaturesSweeet! McVitie's tops our list of cake & biscuits advertisers
Cakes & biscuits’ biggest advertisers have baked up 17.4% growth in ad spend, as McVitie’s splashes out £5.2m on ones filled with cute critters
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Analysis & FeaturesWhat a cracker! Our top 10 Christmas cakes & biscuits
We’ve sniffed out the best cakes & biscuits on offer this Christmas, from a Penguin Party Cake to a musical gingerbread tin
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Analysis & FeaturesSavoury biscuits are on a roll with sales up 6.9%
Sweet biscuits’ sales are in decline but their savoury counterparts are flying high as they steal share from crisps
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Analysis & FeaturesM&S cake sales slip as the discounters steal a larger slice
M&S may be the king of cakes but sales have slipped as the discounters encroach on its territory
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Analysis & FeaturesPiece of cake! Malt loaf and whole cakes push £30m growth
Cake is in rude health, with small and whole cakes driving 2.4% growth over the past year
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Analysis & FeaturesLicensing: a Force to be reckoned with
From Darth Vader to Elsa, Minions and Shopkins - licensing is big business in cakes & biscuits
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Analysis & FeaturesOn-the-go is a 'major driver' for growth in cakes & biscuits
On-the-go means big business for brands, with Premier Foods splashing out £20m to utilise the trend
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Category ReportPastries & Meat Snacks Category Report 2015
Posh piemakers have spotted people’s passion for a premium pie, boosting value back into growth. Can volumes follow suit?
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Analysis & FeaturesCreative challenge: re-imagining the free-from aisle
We asked M Worldwide to give the free-from aisles a makeover. Enter Feel Good Foods…
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Category ReportTrouble bubbles: Pasta and Pasta Sauces Category Report 2015
DIY options and the price war are making it harder to boil up value growth for sauces. But pasta remains in rude health
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Analysis & FeaturesRevealed: Brits' packaging pet peeves
An exclusive poll for The Grocer reveals more than half of Brits hate excessive packaging and think manufacturers should prioritise cutting down
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Analysis & FeaturesThink small! What brands can learn from Unilever's Compressed tech
Size matters, according to Unilever, which wants its competitors to put a shrink ray to their packaging using its Compressed technology
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Analysis & FeaturesEggs and eco-soldiers: who's ahead with green packaging?
What are the best eco-friendly packaging solutions of the past few years? The Grocer investigates…
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Category ReportConfectionery Category Report 2015: sugar confectionery
Chocolate is under fire, but sweets are still charging ahead. So is sugar confectionery the sector’s knight in shining arm
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Category ReportConfectionery Category Report 2015: Chocolate
Chocolate is struggling as the health debate rages, but sharing bags are proving a growing hit with shoppers. Why?
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Analysis & FeaturesNew dawn for dairy: key NPD trends
Consumer tastes are changing fast, from the rise of protein power to ‘on the go’ snacking. What trends should dairy brands tap?
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Analysis & FeaturesFat chance? How brands can make the most of the big butter revival
Butter is back in fashion, but brands are struggling to cash in.
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