Emma Weinbren
Emma Weinbren is managing editor at The Grocer.
As second-in-command to the editor-in-chief, Emma is responsible for the day-to-day running of The Grocer in print and leads The Grocer's features desk.
Emma won the PPA New Talent Award for New Section Editor of the Year in 2016.
Prior to joining The Grocer in 2016, Emma was deputy and features editor at Chemist+Druggist, a weekly magazine and website for UK pharmacists.
Follow Emma on Twitter: @EmmaWeinbren
Contact info
- Tel:
- 01293 610488
- Email:
- emma.weinbren@thegrocer.co.uk
- Comment and Opinion
What Zoe’s ‘whole food complement’ says about its strategy
It’s a supplement, but not as you know it. On Sunday, Zoe announced the launch of a ground-breaking “whole food complement”.
- News
Zoe launches ‘first of its kind’ whole food supplement into Waitrose
Nutrition app Zoe has developed the plant-based Daily30+ supplement as a “whole food complement”
- Analysis and Features
How much are the top supermarket bosses paid?
From the lowest to the highest, here are the salaries of the UK’s leading supermarket bosses
- Category Report
Bread trends 2024: White bread becomes UPF villain
Sliced white bread has become the symbol of the growing ultra-processed foods debate. What impact has that had on sales? And how are brands fighting back?
- Analysis and Features
How pay and benefits stack up at the supermarkets
We look at how wage levels at Tesco, Sainsbury’s, Morrisons, Asda, Aldi, Lidl, M&S and Iceland compare
- Comment and Opinion
How ‘pop stars’ The Sidemen are setting their sights on food
The Sidemen may seem like a bit of fun, and their content certainly doesn’t take itself too seriously. But make no mistake, their commercial ventures are not a sideline
- Analysis and Features
How the functional shroom is ready to boom
Energy-boosting mushroom drinks are taking off among the US wellness crowd as an alternative to or supplement in coffee. Will the use of these adaptogens catch on here?
- Category Report
Juices & smoothies trends 2024: Facing the squeeze
Juices are facing pressure from inflation and sugar concerns. But fresh opportunities lie in health, meal deals and the discounters
- Analysis and Features
Can the Zoe nutrition programme change the UK’s diet?
Personalised nutrition programme Zoe has racked up countless column inches and, most recently, an M&S partnership. How is the app shaping food choices and will it go mainstream?
- Comment and Opinion
A 2024 outlook – supermarket and fmcg priorities for the year ahead
There are plenty of hurdles ahead for the supermarket fmcg sector, but what are the main barriers to success in 2024?
- Analysis and Features
Personal care - beauty 2023: Bargains on beauty lines drive growth
The lipstick effect took on a literal meaning in 2023
- Analysis and Features
Haircare 2023: Brits commit to treating their hair
Brits splurge on home hair treatments
- Comment and Opinion
Tteokbokki: why we’ll all be talking about the spicy, sticky delight
They’re spicy, they’re sticky, they’re a little bit sweet – and they’re set to become the next big thing in food
- Comment and Opinion
Health-based sales reporting is laudable, but what actually is ‘healthy’?
What does good look like? It’s a question that is set to become ever more crucial over the coming year
- Analysis and Features
How crime-hit supermarkets are turning into fortresses
Whether it’s TikTok mobs, a cash-strapped populace, or organised crime gangs, retail theft is on the rise. Stores are fighting back with a combination of new staff training techniques and high-tech solutions
- Comment and Opinion
Asda’s Just Essentials reduction shows the danger of a booming budget range
As commentators pointed out at the time of launch, a hugely successful budget range is a double-edged sword
- Comment and Opinion
Co-op has taken the lead in the race to demonstrate value in convenience
At first glance, you’d be forgiven for thinking Co-op’s latest move on Member Prices was a ‘me too’
- Analysis and Features
Will CMA category probe shed any more light on price tactics?
10 categories will face scrutiny as the watchdog extends its competition probe. But critics say its approach misunderstands the grocery model
- Comment and Opinion
Plant-based is likely to see consolidation and rationalisation, not obliteration
Another week, another plant-based exit. Samworth Brothers has become the latest to pull the plug on its vegan operation
- Category Report
How rice beat the cost of living crisis: rice, pulses & noodles category report 2023
Rice commodity prices continue to soar. How is this affecting bulk rice sales and the formerly booming ready-to-heat pouch market?