Energizer rivals take charge as it resists promotional tactics

ENERGIZER-ULTRA-BATTERIES

It's power down for battery brand Energizer, whose hard-nosed stance on promotions has left its sales trailing category leader Duracell. Energizer posted a 27.8% slump in value sales to £55.8m [SymphonyIRI 52w/e 21 May 2011] while main...

 

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