James Averdieck on his new cookie dough dessert brand Spooners
James Averdieck made pots of money from Gü and The Coconut Collab. Now he’s trying his luck again with a new cookie dough dessert brand
How Hip Pop’s founders are bringing northern spirit to soft drinks
Born-and-bred Mancunian Kenny Goodman and ‘pink rose’ Emma Thackray on channelling ‘the essence of Manchester’ to build their functional soft drinks challenger
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What ‘ludicrous’ X lawsuit means for fmcg advertisers
X is suing brands for not advertising, as its audience diminishes
Huel and Zoe ads featuring Steven Bartlett banned for ‘misleading’ consumers
The Advertising Standards Authority ruled the two nutrition brands had failed to disclose their commercial relationships with the Dragons’ Den star in paid-for Facebook promotions and banned the adverts from appearing again in their current form
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A valuable lesson from a trip to Richard Branson’s island
I was lucky enough to be invited to Necker by the folks at Virgin to do a talk. It was a fantastic experience with many memorable moments
We need more meaningful interactions between buyers and challengers
Finding and contacting the right buyer turns the entrepreneur into a LinkedIn stalker, says Jason Gibb, co-founder of Bread & Jam
SME and startup growth is being hampered by lack of data
Although fmcg SMEs hold 15% of the market by value, their products account for 27% of delisted items over the past year. Lack of data is the issue, says Alex Lawrence, senior strategic insight director at Circana
Hear from winners and see highlights of The Grocer Gold Awards 2024
Sainsbury’s was crowned Grocer of the Year for the first time in nearly two decades at the Grocer Gold Awards 2024 – topping an outstanding evening of celebration at the Royal Albert Hall
Meet the cousins behind the revival of British Corner Shop
‘Slow and steady wins the race’ is the mantra of the BCS’s new owners. So how will they revive the beloved, yet troubled, online grocer?
North Star and Kantar launch insights platform for challenger brands
Called Illuminator, the platform is designed specifically for ‘time-poor’ founders
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