Champion: New York Bakery Co Limited Edition Cookies N’ Cream Bagels
With the cost-of-living crisis putting eating out on the backburner, and HFSS regulations seeing sweet treats relegated to less prominent spots in stores, the demand for permissible treats is on the rise. With its limited-edition Cookies n’ Cream flavour, the New York Bakery Co homed in on the potential of this emerging occasion in the bakery aisle, with a unique flavour combination that felt both decadent and novel, while remaining HFSS-compliant.
The product proved an instant hit, with sales reaching £881k nine months after launch and social media abuzz with praise for the bagels, each one packed with rich cocoa cookie pieces and a subtle vanilla undertone.
Gold:
- New York Bakery Co Limited Edition Cookies N’Cream Bagels
- Higgidy Garlic-Roasted Broccoli & Vintage Cheddar Quiche with Emmental Crumb
- New York Bakery Co Limited Edition Blueberry Bagels
Bronze:
- Baked Earth Bakery 20 Garlic & Coriander Naan Bites
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