Tomorrow is a red-letter day for fmcg marketing.
For at 4pm (Friday 25 September), we will reveal the winners of our annual The Grocer MAP (Marketing, Advertising and PR) Awards, in which we recognise the industry’s stand-out creative campaigns and agencies.
They will be selected by panels of expert judges from all fields of the marketing industry, brought together to consider 187 entries in 23 categories.
And you can join in the excitement by visiting www.map-awards.co.uk tomorrow afternoon at 4pm, when the winners will be announced on a video broadcast by The Grocer’s Editor Adam Leyland. Details of winners will also be found in this weekend’s magazine.
All the talk of award-winning advertising campaigns got us thinking here at Grocer Towers about our favourite ads – and we name a fair few of our faves below. It’s quite a mix – from the funny to the fantastic, and from the risky to the downright risqué – and also reveals just how old a few of us are.
Adam Leyland, editor
Cadbury’s Whole Nut
“Nuts, whole hazelnuts. Urrgg. Cadbury’s take ‘em and they cover them in chocolate.” I love hazelnuts, I love a jingle. End of.
Kit Davies, chief sub-editor
Snickers Diva, Joan Collins
I love this advert because it has such an enormous sense of fun, affectionately wheels in a real icon in Joan Collins for wow factor, and contraposes that with a banal men’s locker room without being smutty. It’s also utterly English, very simple (and therefore all the more effective) and never fails to raise a smile, no matter how often you see it.
Amy North, category reports deputy editor
Müller Rice: Tasty
Normally I go for the cute animals (think Andrex puppies, John Lewis’ Monty etc) but this one had me singing for weeks – it’s super catchy and I love his little shimmy at the end. Oh, and for the record, I know Tasty B’s rap off by heart – Word to your Müller.
Julia Glotz, managing editor
I do like a retro advert: the 1960s Rice Krispies ad with a jingle by the Rolling Stones is a favourite as is Citroen’s gloriously 80s TV campaign for the CX featuring Grace Jones.
Megan Tatum, senior features writer
John Lewis, The Bear and the Hare Christmas ad
It’s utterly soppy but the look on the bear’s face in this sickly sweet ad nearly made me and my friends shed a little tear. Didn’t buy a thing from John Lewis that Christmas though, so not sure if it justified the millions they spent!
Mark Dishman, deputy chief sub-editor
Frosties, They’re Gonna Taste Great!
Catchy to the point of being wilfully annoying, it was hard to tell whether or not the Kellogg’s ad people were playing some kind of Situationist practical joke, or had simply eaten too much sugary cereal. I love it.
Ellis Hawthorne, reporter
Irn-Bru, Steamy Windows
Because I’m a stereotypical Scottish person and Irn-Bru has never made a bad advert.
Simon Gwynn, reporter
Old Spice: The Man Your Man Could Smell Like
I like this advert because on the surface it appears to be a series of non sequiturs but actually it follows an impeccable logic that inevitably leads to you buying some Old Spice body wash. I’m on a horse.
James Halliwell, features editor
The Guardian newspaper, Points of View
Clever, thoughtful, simple and timeless.
Carina Perkins, fresh foods editor
Guinness, Surfer
Because I like surfing and horses.
Vince Bamford, buying & supplying editor
Chewits, Muncher
As a kid (and adult, for that matter), I loved Godzilla and pretty much any other giant monster movie – and this was one of the rare ads I didn’t mind interrupting an episode of Tiswas back in the 1980s. Not keen on the current, far cuter iteration of the brand mascot though.
Stuart Milligan, art editor
Tango
The Tango ads were weird, memorable and a brilliant example of playground humour.
Ian Quinn, chief reporter
Agent Provocateur, Kylie in Proof
No explanation necessary.
Ronan Hegarty, news editor
Carlsberg, Flatmates
I was always a sucker for these two crafty characters.
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