Alcoholic beverages Carlsberg Wainwright Amber 3

Champion: Carlsberg Wainwright Amber

Amber ale is one of the bestselling types of beer in the off-trade. However, Carlsberg Marston’s Brewing Company had yet to capitalise on this trend. Enter Wainwright Ale. Brewed with 100% English malt and weighing in at 4% abv, the ale is inspired by the famous Lakeland fell-walker Alfred Wainwright. 

Judges were unanimous in their praise for the easy-drinking taste of this “lovely, refreshing” and “delightful” beer. There was also love for the label design, which reflects its Lake District connections. And finally, it’s affordable: a 500ml bottle comes at an rsp of £1.59.

Silver Medal

  • Funkin Cocktails Starter Kit Passionfruit Martini
  • Grounds for Good Vodka

Bronze Medal

  • Jack Daniel’s & Coca-Cola RTD
  • BrewDog Black Heart
  • WKD Orange & Passionfruit
 

With thanks

NPPA Sponsors

 

Topics

Innovation is alive and well, as the New Product & Packaging Awards show