Champion: Moth: Paloma
Canned cocktail connoisseur Moth is already a market leader in tequila-based RTDs, with its Margarita taking the category by storm. And with the spirit enjoying something of a moment among UK drinkers, it was an easy decision to add this “juicy, zesty, zippy” Paloma to the range.
Made with award-winning Tequila Enemigo, grapefruit soda and lime, our judges complimented the appealing hazy pink of the drink and well-balanced flavour profile.
”A fantastic-tasting product, perfectly balanced between tequila and acidity from grapefruit and lime juice, with all the premium provenance that you would expect,” said one judge. “The design is simple yet elegant, hitting the key points that the target audience is looking for,” they added.
Gold:
- Moth: Paloma
- Bottlegreen Elderflower Vodka Spritz
- Brewgooder Fonio Session IPA
- Rosa Blanca
Silver:
- Gather Gourmet Cocktails – Salted Caramel Banana Colada
Bronze:
- Absolut Vodka & Sprite ready-to-drink
- WKD Vibe
- Brooklyn Brewery The Stonewall Inn IPA
- Manquila Coffee Tequila Liqueur
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The Grocer’s New Product & Packaging Awards 2024: Alcoholic drinks
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