Jimmy’s Iced Coffee Myprotein

Source: Jimmy’s

This winning coffee combines a hit of protein to satisfy on-the-go coffee drinkers looking to incorporate more of the macronutrient in their diet

Champion: Jimmy’s Iced Coffee Myprotein

Containing 5.6g protein per 100ml, this RTD iced coffee forms a smart brand tie-up between Jimmy’s and sports nutrition brand Myprotein. Designed to build on the success of the former’s existing iced coffee format, it combines an added hit of protein to satisfy on-the-go coffee drinkers that are also looking to incorporate more of the macronutrient in their diet in a quick, efficient way.

Judging by its performance on the Jimmy’s site, there’s plenty of people that fit that description. Since launch, 59% of orders for the product have been new customers to the brand, and 21% of orders have been repurchases.

Gold:

  • Jimmy’s Iced Coffee Myprotein
  • Shaken Udder Protein Chocolate Milkshake
  • The Real Milkshake Co Raspberry Ripple

Silver:

  • Smug Dairy Blended Oat & Dairy Milk
  • Biotiful Organic Kefir Drink Vanilla Chai

Bronze:

  • Biotiful High Protein Kefir Drink Strawberry
  • Biotiful Delightful Kefir Drink Caramelised Biscuit

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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking