Oato Fresh Barista Oat Drink 1L

Source: Oato

The winning brand taps into that innate consumer desire to grab milk from the chilled aisle, even when it doesn’t come from a cow

Champion: Oato Fresh Barista Oat Drink

With the majority of oat milks UHT, Oato’s USP is its freshness. Made with 100% British oats, the brand taps into that innate consumer desire to grab milk from the chilled aisle, even when it doesn’t come from a cow. The brand claims it also boasts one of the lowest carbon footprints in the plant-based milk sector, using solar power at its Lancashire bottling facility.

It’s a “clever concept”, agreed our judges, with the milk itself delivering a ”rich flavour and delicious taste” that’s similar to dairy milk, while the carton packaging designed to mirror dairy milk is another smart touch.

Gold:

  • Oato Fresh Barista Oat Drink
  • Myom Original Oat Blend

Bronze:

  • Oddlygood Ice Coffee Caramel

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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking