Champion: Oato Fresh Barista Oat Drink
With the majority of oat milks UHT, Oato’s USP is its freshness. Made with 100% British oats, the brand taps into that innate consumer desire to grab milk from the chilled aisle, even when it doesn’t come from a cow. The brand claims it also boasts one of the lowest carbon footprints in the plant-based milk sector, using solar power at its Lancashire bottling facility.
It’s a “clever concept”, agreed our judges, with the milk itself delivering a ”rich flavour and delicious taste” that’s similar to dairy milk, while the carton packaging designed to mirror dairy milk is another smart touch.
Gold:
- Oato Fresh Barista Oat Drink
- Myom Original Oat Blend
Bronze:
- Oddlygood Ice Coffee Caramel
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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking
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Currently readingThe Grocer’s New Product & Packaging Awards 2024: Free-from & plant-based drinks
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