Punchy - Blueberry - Everyday Hydration

Source: Punchy

This winner’s ingredient list is brimming with on-trend nutrients, but this doesn’t come at the expense of taste

Champion: Punchy - Blueberry - Everyday Hydration

This launch from Punchy sets itself apart, striking the perfect balance between enjoyment and functionality. Its ingredient list is brimming with on-trend nutrients – there’s magnesium to cut down on fatigue, potassium to balance electrolytes and even a dash of Himalayan pink salt to level out fluids – but this doesn’t come at the expense of taste.

Our judges were full of praise for a “delicious drink” that achieves the “perfect level of sweetness” and features a “distinctive blueberry flavour”. All coupled with clearly communicated health claims on pack and an “eye-catching design” that lets consumers feel happy about reaching for the healthy choice.

Gold:

  • Punchy - Blueberry - Everyday Hydration
  • Lucky Saint Alcohol-Free Superior Hazy IPA
  • TRIP Mindful Blend Cucumber Mint
  • Grass & Co. Liquid RELAX (Peach, Chamomile & Reishi Functional Drink)
  • Huel Daily A-Z Vitamins + Energy - Pineapple and Mango

Silver:

  • Dalston’s Happy Gut
  • One Living Mint & Lime CBD
  • WOW Cacao

Bronze:

  • TRIP Mindful Blend Blood Orange Rosemary
  • Lucozade Sport Blue Force

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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking