Champion: Illy Arabica Selection Brasile Cerrado Mineiro Beans
This launch by Illy may not taste all that different to its existing Arabica Selection Brasile Beans, but what makes it innovative – and what impressed our panel – was the way in which the beans have been sourced.
Each 250g pack comes from a single region of origin, Cerrado Mineiro, where the Arabica beans are grown using regenerative agriculture practices, verified by independent certifier Regenagri. The plan is to roll out this switch across all Illy’s Brasile variants in time. With sustainability at the forefront of more consumer choices, this transition toward regenerative products is “definitely a selling point”, said judges, with that information cleverly captured on pack.
Gold:
- Illy Arabica Selection Brasile Cerrado Mineiro Beans
- Birchall Serengeti
- Nescafé Gold Blend Instant Coffee Paper Refill Pouch
Silver:
Bronze:
- Dualit Intense Home Compostable Coffee Pods
- Nescafé Golden Honeycomb Aero Mocha
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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking
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Currently readingThe Grocer’s New Product & Packaging Awards 2024: Hot drinks & cold brew
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