illy Arabica Selection Brasile Cerrado Mineiro Beans 250g

Source: Illy

The winning arabica beans are grown using regenerative agriculture practises, verified by independent certifier Regenagri

Champion: Illy Arabica Selection Brasile Cerrado Mineiro Beans

This launch by Illy may not taste all that different to its existing Arabica Selection Brasile Beans, but what makes it innovative – and what impressed our panel – was the way in which the beans have been sourced.

Each 250g pack comes from a single region of origin, Cerrado Mineiro, where the Arabica beans are grown using regenerative agriculture practices, verified by independent certifier Regenagri. The plan is to roll out this switch across all Illy’s Brasile variants in time. With sustainability at the forefront of more consumer choices, this transition toward regenerative products is “definitely a selling point”, said judges, with that information cleverly captured on pack.

Gold:

  • Illy Arabica Selection Brasile Cerrado Mineiro Beans
  • Birchall Serengeti
  • Nescafé Gold Blend Instant Coffee Paper Refill Pouch

Silver:

  • Bubbleology Fruit Tea Mixology Home Kit
  • Kenco Millicano Cadbury Mocha

Bronze:

  • Dualit Intense Home Compostable Coffee Pods
  • Nescafé Golden Honeycomb Aero Mocha

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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking